Michael Osma

• Created visually compelling graphics, concepts, UX/UI user flows, wireframes, mock-ups and prototypes for various digital marketing channels, including the corporate website, SEM landing pages and e-mail campaigns while maintaining branding and WCAG compliance.

• Executed effective digital marketing campaigns such as videos, social media, paid media, HTML5 banner/display ads, GIF and other animations to increase brand visibility and engagement.

• Participated in stakeholder interviews, competitive research and other discovery tasks to help the Creative Director define the design strategy.

• Managed and created all design materials including posters, brochures, packaging, displays, promotional materials, videos, animations, e-mails, banners and websites from concept to completion while ensuring consistent alignment with branding guidelines.

• Coordinated with cross-functional teams in order to ensure a creative, accurate and high-quality final product; Advised Marketing Team with B2B/B2C marketing, brainstorming and advertising strategies.

• Reduced operation and vendor cost up to 20% through price negotiations and research; Established relationships with Vendors and Printers.

• Assisted with managing Design team; Trained and mentored Associate and Graphic Designers on the team.

• Designed and created billboards, inserts, coupons, posters, flyers, storyboards, presentations, magazines and newspaper ads that exceeded Clients’ expectations.

• Streamlined workflow by delegating tasks and priorities to Junior Designers to ensure accuracy and timely delivery.

• Headed the in-house department and provided creative vision for luggage and backpack company.

• Created hangtags, sell sheets, flyers, brochures, line drawings, mock-ups, graphic boxes, trade show and presentation materials.

• Managed all work done by graphic agencies, printers and other vendors domestically as well as in Southeast Asia.

• Created and re-created original artwork, page layouts, logos, labels and packaging from digital production to final pre-press output.

• Delivered layout, typesetting, color separation, photo retouching, scanning, designing, ripping, trapping and pre-flighting of files.