Michael Pace

Lead webmaster, web developer and multimedia designer for the world’s largest webinar network and webcasting provider. Core competencies include interactive development, building and maintenance of a multi-lingual business-to-business web site. Function as tactical digital director, designer, and programmer, manage matrix and outside resources to push enhancements to production.

Design, build and operate the corporate web site as a marketing vehicle and lead generation tool, doubling organic page views and resulting in a +60% increase in sessions +66% users. Provide maintenance and archival, boasting a 100% up-time record since joining company. Employ best practices on-page for mobile/tablet/desktop optimization, site traffic tracking & reporting, and integration of site data into modern day marketing automation toolsets.

Track performance of website, social media and SEO efforts, leveraging analytic tools such as Google Analytics to course-correct where necessary. Build audience engagement leveraging content creation, best-practices, social and modern SEO, resulting in an uptick of over 200% of base.

• Front-to-back web development of enterprise (B2B) and SMB online business
• User-first, purposeful, memorable, clean, high-impact communication
• Custom device agnostic code of responsive/adaptive mobile/desktop/table web
• Publicity/News programming including custom blog posts, audio/video and curated content, press releases and special features having social sharing
• Management features and functionality for ongoing user needs (UX/UI)
• Vendor selection and ongoing management
• Email marketing design and programming
• Content creation per SEO strategy, PR, social media, results analytics
• Implement and manage high-priority marketing plans
• Lead generation & tracking tools (e.g. Revvim, Google Analytics, GA Webmaster Tools, Marketo, Eloqua)
• Best practice, modern web site SEO/SEM optimization
• Creative development and production of marketing materials

Creative advertising design and production for print, audio-visual and Interactive marketing projects for major movie studios, dynamic ad agencies, growing companies, and high level professionals atop diverse industries. An experienced producer of multimedia, broadcast and mobile entertainment from concept to completion.

Web design, development, site management and hosting
HD Video capture / editing / finishing
Graphic design & illustration
Logo, identity, branding, style guides
Product packaging / print production
Standee display and trade advertising design
Broadcast video and motion graphics animation
Online marketing creations
Social media profile / marketing management
Graphic email, newsletter and blog posts

Creatively delivered over 400 interactive home video entertainment projects having on-screen special features and including bonus materials for SONY, NewLine, Warner Bros., Columbia TriStar, MGM, 20th Century Fox, Universal Studios, Universal Pictures, Hallmark Channel, Disney, and HBO.


Launched possibly the last and most successful analog interactive format onto disc. The work was precedence setting and established the bar for Platinum Edition product. I spawned the "first-ever" interactive video DVD motion menu for THE PLAYER, first-fully animated motion video menu for SPAWN, and the "first-ever" DVD kids games PINOCCHIO. Presented awards for Best Packaging and Best Educational for HBO's FROM THE EARTH TO THE MOON.

Responsibilities include: concept thru production -- Web site hosting / Server management. Digital content development of entertainment properties into a variety of new media disc and online formats. Specialized in the creation of entertainment for broadcast, interactive web and well as developing support marketing and advertising collateral. A digital jack-of-all-trades, as a “Preditor” -- stage, shoot, edit video, compositing of graphics, 2 and 3D animation, with audio and effects, video compression, cross, up or down conversions of video as well, on-disc DVD menus, interactive games, value added special features, traditional print graphics–full service multimedia.

On-site freelance interactive DVD menu, game concept, interface design and production of projects such as Disney's KIM POSSIBLE, MULAN, MARY POPPINS, ALADDIN, LILO & STITCH, TARZAN, POCAHONTES, MATTEL's BARBIE: MARIPOSA. Domestic and International onscreen DVD menu and added value on-disc games.

Freelance consulting New Media with the Point360 company. Creative direction / design development of Home Video DVD and web products. My task and goals are to streamline interdepartmental workflow, upgrading / systems, respond to RFPs, research and implement emerging compression technologies, account maintenance and new biz development.

Entertainment Marketing Advertising (EMA) Multimedia

EMA Multimedia, founded by Michael A. Pace was located in Los Angeles, California moved to a larger location in Brentwood, then onto Century City for the turn of the century until 2005. EMA multimedia owns a piece of DVD media history in that we designed and produced a lion’s share of movie to disc titles for the March 1997 world debut of DVD in conjunction with the Academy Awards.

Impressed by the creative work EMA’s interactive home video clientele blossomed to include: Columbia TriStar SONY, Sony Wonder, Pioneer, HBO Home Video, New Line Cinema, Universal Home Video, Fox Home Video, MGM Home Video and Warner Home Video. Work product included interactive on-sceen menuing, motion menus, games, video special features, and value added materials such as the first disc to web collaboration.

Exclusively for Newline Home video EMA developed custom motion GUI design and navigation programming that raised the bar. Most of Pace's DVD designs were "firsts" including introducing motion menuing for THE PLAYER, the first-ever DVD video based kids games on PINOCCHIO and the precedence setting (multiple-award winning) animated DVD menu for SPAWN. We set the industry standard for all DVD to follow.

EMA was the forefront of DVD technology since its introduction and consistently wins industry praise for its innovative interface designs. Awards included VSDA, IRMA, OVDA and an honored DVD Peoples Choice Award.

http://www.apple.com/enews/2002/features/ema/

Created and produced (old school paste-up and chromatechs) theatrical newspaper, posters, trade ads, standee, mobiles, promotional materials.

Original team member of start-up print design studio. Created newspaper, posters, trade ads, standee, mobiles, promotional materials.

Marketing department coordinator, producer of theatrical release newspaper, posters, trade ads, standee, mobiles, promotional materials.

television show accounting