Michael Rich

- Responsive Web Designer for the Company Store & the Company Kids

- Led User Experience focused redesign of the CompanyStore.com's checkout process to streamline the experience across all devices and platforms
(view here: http://invis.io/S72FVR6E9 & Mobile http://invis.io/QJ2FS4BD9 )

- Led redesign of ScandiaHome.com

- Email Design for UnderGear.com & The CompanyStore.com

• Designed & developed custom websites many small business as well as building highly functional e-commerce websites for multiple clients.

• Website Design & Development, Graphic Design, SEO Services

• Keyword research and website copywriting (with keyword enriched text)

• Have implemented highly functional SEO campaigns for clients who have seen significant growth from the first page ranking I have achieved for their business.

• Designed logos, business cards, flyers, brochures, stationary, bags, apparel, spin emails, etc.

• Maintain and track clients website performance on Google Analytics and make adjustments to improve the clients results.

• Designing and Building an e-commerce web site for an emerging home furnishing company seeking to create and then grow their online presence.

• This project is underway and will be live in the next few weeks!

CONTRACT BASIS: Oct 1, 2012- Jan 1. 2013 ---- Sep 1, 2013 - Jan 1. 2014

• Constantly enhanced the companies e-commerce website and the over all user experience by creating site mock ups to illustrate the proposed enhancement to the companies owners. Once approved I implemented the changes using HTML, CSS, Jquery & PHP coding languages.

• Managed e-commerce website. Duties included creating new event pages, editing existing pages, designing event flyers, creating “venue tour” videos for each event, adding form pages, creating products in 3rd party e-commerce platform (laughstub.com & CraveTickets), and some light PHP editing.

• Designed Event Flyers, Table Tents, Banners, and many other printed creative elements for in venue marketing.

• Cross-promoted each New Years Eve party by creating event profiles on 3rd party ticketing sites (such as ticketleap.com, eventbrite.com).

• Formulated, implemented & executed social media strategy that successfully grew companies social audience, engaged users with quality provocative posts, and drove a substantial increase in traffic to Balldrop.com.

• Completely redesigned the companies e-commerce website creating a modern and sleek brand identity. Designed and coded all elements of Buccoshoes.com.

• Built an email list and created a successful email marketing campaign. Designed HTML emails, using Mail Chimp to manage and run our campaigns.

• Designed and built a corporate website, www.advancedconceptsfootware.com that allowed our wholesale clients to obtain all vital company information on clear and stylish website.

• Both sites were built using On-Site SEO best practices to ensure site visibility.

• Was part of an Online Advertising team that has achieved an average ROI of 900 percent on Google Ad Words over the last 3 Quarters

• Managed Ad Groups within numerous campaigns in Google Ad Words

• Conducted keyword research for hundreds of products, built out Ad Groups with both negative and positive search queries in Ad Word Editor, and imported CSV files into main Ad Word Account

• Formed landing pages for highly specific and homogeneous Ad Groups to maximize click conversion

• Fashioned clear call to action, concise, and keyword relevant Ad Copy.

• Discovered and implemented the strategy behind bid management in addition to setting appropriate budgets for each Ad Group/ Campaign

• Analyzed Search Query Reports and optimized Ad Groups to improve CTR and conversions

• Overseen multi-project teams of design professionals dedicated to creating and maintaining the company image and expanding its market share.

• Provided artistic and technical leadership in assistance with showroom, website redesign, and rebranding initiative

• Implemented a successful online advertising initiative centered around email and social media marketing

• Maintained responsibility for projects through proofing, reviewing and signing off on all revisions and production phases.

• Designed, created and brought to market a line of Graphic T-Shirts.

• Designed, developed, fulfilled orders & maintained company’s E-Commerce website.

• Organized & Designed Pop Up shops and music festivals as well as crafts and street fairs spanning the United States.

• Created successful Fan pages and advertising campaigns on various social media platforms such as Facebook, YouTube and Twitter