Michael Schmidt

code2design has been founded by Michael Schmidt in the year 1995. Located near Stuttgart, the design agency is comprised of six employees with various specialist design backgrounds and cooperates with research and development institutes such as Fraunhofer IAO. The agency has won numerous highly-regarded design awards. Code2design designs for Audi, Bross Italia, Falper, Haworth, Keramag, König+Neurath, Rehau, SATTLER, SICK and XAL amongst other clients.

Michael Schmidt has come up with a winning formula for the code2design way of working: “Taking a 360-degree view on design projects”. The designer says of his strategy: “Our holistic 360-degree approach to design projects enables us to tap into the emotional value that motivates future decisions to purchase”.

As a result of this, Michael Schmidt and his design studio are able to create products with personality, products that tell a story. “In the same way that we enjoy the company of interesting, fascinating people, we also prefer products with appeal and objects with charisma. This elusive quality makes objects desirable, it is vital to the success of a product and for building a brand. Our customer are convinced by the strategic method of working used by our design teams. They belief in the power of design and the added values to the product and the brand.“