Michelle Smart

• Partnered across a global organization on concepting and presenting creative execution across multi-media platforms (print, digital, web, and social media).

• Led in-house design team and managed the production of customer-facing marketing materials and internal corporate design templates to support branding consistency.

• Implemented digital project management program Kapost to increase organization and workflow resulting in a 26 percent increase in efficiency. * Managed and prioritized the design team workload and developed a process to measure design projects success.

• Translated business and marketing objectives into designs
that are clear, compelling, visually exciting, easy to use,
and emotionally engaging; targeted to personas across the
customer’s journey.

• Increased customer awareness of products and benefits by
33 Percent by proving appropriate tools to the sales force
that conveyed a clear and compelling message.

• Developed and lead re-branding project, creating a new
look and feel for the company identity

• Led the re-branding from Leica Microsystems to Leica
Biosystems, which included package design, brochures,
flyers, product labels, and instructions for use, while
upholding the brand identity standards.

• Oversaw more than 300 customer-facing marketing
materials through stakeholder reviews and approvals.

Updated and maintained website using CMS and Dreamweaver