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Graphic Designer/Photographer
Micki Fields
Marion, NC
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About
The last 20 years of my career have been spent in lean, yet productive in‐house environments where my creative work has both built and breathed new life into various consumer facing brands. I’m passionate about creating art that resonates with consumers and maintaining a consistent aesthetic that reinforces the identity of brands.
I take pride in my ability to rise to any occasion and consistently deliver quality design. I am a hardworking, passionate creative who has worn many different hats – often all at once – during my many years as a designer or creative director. My skillset is diverse; including comprehensive campaign creation, brand management, print and web design, product photography, Illustrative art to décor selection and large-scale murals. -
Education
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Certificate of Completion Graphic DesignArt Center Design College - now Southwest University of Visual Art1990 - 1992
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Experience
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Creative Manager/ Graphic DesignAustin, TXDec 2016 - May 2019 (2 years 5 months)Lead designer, was responsible for stewarding the aesthetic of the brand, management of all creative design projects, and managing of print / delivery logistics. Served as photographer for the brand, including food photography, event coverage and any necessary post production. Established and maintained brand standards and asset library. Utilized strong project management skills to juggle a wide variety of creative projects and deadlines in a demanding environment.
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Print & Digital DesignAustin, TXFeb 2015 - Dec 2016 (1 year 10 months)Worked directly with a pool of account leads to design and manage a large variety of print and Project Management digital projects to support utility-wide programs, energy efficiency incentives and rebates. Projects consisted of, but were not limited to, direct mail, print advertising, basic Web graphics, outdoor signage, billboards, banners and backdrops, vehicle wraps, annual reports and internal materials. Collaborated and managed significant workload using Basecamp.
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Package & Label DesignAustin, TXDec 2014 - Jul 2015 (7 months)Collaborated with marketing director and copy writer to create eye-catching packaging, labels and promotional materials. Lead Designer on refresh of core line of dietary supplements consisting of 6 existing and 6 new products under the Genesis Today brand. Self managed a considerable workload. Regularly produced computer renderings and physical prototypes of new products to be analyzed by clients and management.
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Graphic & Digital DesignAustin EnergyAustin, TXMar 2011 - Dec 2013 (2 years 9 months)Performed design planning, interface and graphic design, partial administration and production for Austin Energy’s Intranet and Internet web site.
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Creative DirectorAustin, TXFeb 2007 - Apr 2010 (3 years 2 months)Successfully lead the development, design and implementation of all marketing campaigns
from start to finish promoting the Fuddruckers brand, catering initiatives, and corporate/franchise restaurant sales for 200+ restaurants across the country and into Canada and Puerto Rico. This included digital and print, web maintenance, indoor and outdoor signage and more. Coordinated all photography, including taking the photos and scheduling freelance food stylist. Promoted to lead the design team after a year. Hired and supervised a team of two in-house designers. Developed and maintained $1 million plus marketing department budget and ensured accurate accounting of accruals and distributions for corporate and franchise marketing account funds. -
Digital DesignAustin EnergyAustin, TXJan 2001 - Feb 2007 (6 years 1 month)Performed design planning, interface and graphic design, partial administration and production for Austin Energy’s Intranet and Internet web site.
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Graphic/Digital Design & Photography Software SpecialistProductivity Point International | New HorizonsAustin, TX1997 - 1999 (2 years)Developed and delivered advanced courses for multiple software applications such as the Adobe Creative Suite, Microsoft Office Suite and Dreamweaver and HTML. Graphic Design & Illustration Instruction
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Adjunct Faculty - Graphic Design InstructionArt Center Design CollegeTucson, AZ1994 - 1996 (2 years)Taught all aspects of design, illustration, manual and computer-assisted prepress, and technical illustration.
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Elsewhere on the Web
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On Coroflot@mickifields, member since 2010
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Following 9
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Followers 6
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