Design Research & New Product Development
Feb 2010 - Present (11 years 3 months)
Execute customized research studies to support clients' product development, brand and usability objectives. Clients represent a variety of industries requiring a basic knowledge of
many product categories. Manage domestic and international research studies from their
inception to completion: construct research tools, collect and analyze data, develop and execute design initiatives, write reports and present findings. Support top brands' product,
package, and software research and development efforts: Amgen, Anheuser-Busch, Antennas
Direct, Apotex, Bayer Diabetes Care, Becton Dickinson, BioMerieux, Bristol-Myers Squibb,
CocaCola, Colgate-Palmolive, Duncan Hines, Gatorade, Genentech, Georgia Pacific, Heinz,
Hamilton Beach, HumanGear, ITW Construction, KidsII - Ingenuity, Pinnacle Foods, LG,
McDonald's, Medtronic, MeowMix, Revlon, RJR Camel, and Vision Grills LLC.
Member of cross-functional team of researchers, human factor engineers and industrial
designers. Contribute insight to projects that extends beyond only what the consumers say.
Derive insight on careful observation, knowledge of human factor/usability principles and awareness of design. As a result, research learnings are complemented with recommendations as how the design can be optimized to meet physical and cognitive capabilities of the consumer,
while ensuring the aesthetics are consistent with the brand image. Participate in ideation
sessions with project teams.
May 2009 - Feb 2010 (9 months)
Apr 2008 - Aug 2008 (4 months)