Michael Pritchett

• Served as Creative Director for 12 years for brands Titanic...The Artifact Exhibition, King Tut, Bodies, Real Pirates, SNL...The Experience, Dialog In The Dark, and Dinosaurs Unearthed
• Developed a strong working environment that achieved average project profit margins of 45%.
• Created wireframes and UX development for company and brand websites and mobile apps
• Instituted new design methodology that increased design efficiency by 60%
• Produced and edited films for brands and exhibitions
• Designed retail environments that yielded an increase in revenue of 40%
• Wrote and edited copy for the majority of exhibit brands
• Supervised graphic designers, an art director, content writer, and exhibit design team
• Managed the work of freelance artists and outside design services
• Dramatically reduced average graphics cost 75% by aggressively utilizing cost effective internal resources and standardizing existing designs
• Created and supervised production of printed materials in support of product awareness, brand identity and sales