Michael Custer

Industrial Design Services - Available for short and long term contract work

- Over a decade of experience within both corporate and agency teams
- Led teams big and small through seating, power systems, packaging development, sustainability, material and process exploration, process development.
- Skilled in Rhino3d, Solidworks, Creo, and Keyshot Pro

Fast paced design consultancy specializing in product/packaging design and prototyping.
Had the opportunity to work with brands like Amazon, Google, PepsiCo, Dannon, Nestle, Coke, Mars, Starbucks, Kellogg’s, and SC Johnson.
Design products ranging from insulated softgoods, reusable drink vessels, drink and snack bottles, E-commerce packaging, and even pet products.
Lead team of designers through market research, strategy/process innovation, ideation, prototyping and development.

-Lead cross functional collaborative brainstorming and ideation sessions.
-Lead market research and design research for all new product development .
-Lead ergonomic testing, development, and validation for new product development.
-Lead all industrial design development, including managing of external design resources.
-Co authored product development process combining lean product development/manufacturing and design thinking.
-Co responsible for all the CI work in regards to product development process.
-Authored and manage the first corporate VBL (visual brand language).
-Design for injection molded plastic parts, cast parts, fully upholstered wood furnishings, molded foam parts, formed steel parts, and finished wood goods.