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branding - trade show 11
TSI Summit and Trade Show is the annual education event of Town Sports International. I was fortunate enough to have the opportunity to create its identity three times over the years with a great deal of creative freedom. Since it is an unique event, the goal is to have a capturing creative that stands out from the general company collateral. The program targets mainly employees but it is open and promoted to other companies that TSI has strong partnership with.
Usually, a focus is the fitness and the grandeur of the city.