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Marketing communications professional: branding, interactive, print, web
Town Sports International
2006 - Present (18 years)
Town Sports International is the largest health club operator in the Northeast, owner of chains including the New York Sports Clubs.
• Marketing communications professional specialized in email marketing, web development, user experience, event marketing and project coordination
• Appointed designer for the Sports Clubs for Kids program ($1 mil. yearly revenue), led project management, photography, design, and development of creative concepts
• Conceptualized and executed creative for the annual TSI Summit and Trade Shows — educational events generating about $100K in sponsorship
• Developed wireframes and programmed websites to increase sales and visability of fitness programs
• Crafted short promotional spots for in-club network TVs to increase program awareness and sales
• Oversaw junior designers, freelancers, and interns
• Communicated directly with program directors to establish the best graphic communication for their services
• Dedicated to improving the Marketing Department’s awareness and use of emerging technologies through continuous education, giving presentations and briefings
• Designed and oversaw the graphics and creative execution for trade shows, races, charity events, company parties, and general sales leading to membership growth
• Expanded the company’s web presence through web pages, micro web sites, web banner ads, HTML emails, and videos
Graphic Designer (9/08 – present)
Jr. Graphic Designer (9/06 – 9/08)
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Student Government: Leadership & Volunteering
New York University
Sep 2011 - May 2012 (8 months)
Alternate Student Senator; Graduate Student Council Representative & Head of the Alumni Committee at the School of Continuing and Professional Studies (SCPS); Officer of the Graphic Communications Management Association (GCMA)
• Awarded The President’s Award for record community engagement
• Organized the banner competition at the All University Games to earn first place
• Supported and advertised a variety of school-wide events through social media and traditional media resulting in a record student engagement
• Assisted with alumni relations communication throughout all student organization at SCPS
• Organized guest speaker panels and social activities with the GCMA and SCPS teams; recruited industry leaders and students to participate in student-led activities
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Freelance: Art Direction, Graphic Design, Web Development, User Experience
Freelance
2003 - Jun 2011 (8 years 1 month)
• Anthony Kirov, artist — directed and executed brand identity, marketing strategy, web design development, and promotional collateral
• BlueprintHealingArts, alternative medicine clinic — directed, branding, web programming, and print design
• Juli b.com, online magazine — programed and scheduled web emails, designed web banner ads
• The VanDunk Group, design firm — design intern responsible for newsprint design, web design, poster graphics
• Other clients include: Medkin medical service provider, composer Georgios Pesios, TongueRa rock band
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INTERNSHIPS
MTA, MEDIKIN, The VanDank Group
May 2003 - Oct 2005 (2 years 5 months)
Internship programs with reputable companies which helped define my future career goals.