Miranda Rensch

I help startup founding teams with:

Vision Definition - What are we building exactly?
Validation - If we build it, will they come?
Product Planning - How do we turn our ideas into a reality?
UX Design + Strategy - How do we organize our product so users understand it easily?
Acquisition Strategy - How do we get the word out?
Usability Testing - We built it, they came, but they keep leaving.
Gamification & Community Development - How do we get people coming back?

Responsible for identifying the business opportunities for the product under their responsibility, essentially like an entrepreneur for their portion of the business.
• Found weak points in one of our major products by conducting competitive research and user interviews. Resulted in a two year plan that has been steadily increasing usage when it was previously declining.
• Worked on a variety of consumer and B2B products with thousands of users and a high revenue stream including gamified Q&A sites, an index and analysis of web links with over 200 billion domains, a highly respected analytics suite for marketers, and a number of other data-oriented tools.
• Completed my first product (a gamified Q&A site) in my first four months from conceptualization to full launch, resulting in 10,000 users in the first two months. This is still one of the highest traffic sources for the company.

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We lead people to your site, and make sure they like you when they get there. We measure all sorts of nice qualitative things (who visits your site, how long do they stay, which pages do they like), and quantitative things (why are they leaving? what is their main objective?). Then we use this info to help your site achieve your business objectives.

We help clients through the process of creating a complete, long-term sustainability plan including analysis, research, training, project management and project phasing, and marketing / PR support. The end goal is to become zero-waste, zero-toxicity, and to use 100% clean energy.

I design marketing materials explaining how carbon credits work, research renewable energy solutions, help design teaching toolkits for environmental education, facilitate social media activities, and aid in outreach strategies.

I help businesses create strategies for sustainable development by delivering trainings, designing webinars, and facilitating creative problem solving and leadership.

Study focuses: research, strategy, usability + human factors, sustainability, interactive communications, educational methods

Information Architecture. Social Media Strategies and Research. Content Management. User Analysis. User Experience Strategy. Usability Testing + Analysis. Interface design.