Flora L. is a graphic and accessory designer. She comes from Hong Kong and did a graphic design degree, gained a title of the outstanding student of the year in the Birmingham City University before coming to London. Before she obtained her first degree, she had directed a vintage luxury accessory store since 2004, and at the same time she also worked as a freelance designer, art director in advertising agency in Hong Kong. She worked on such brands as Four Seasons Hotel, Mandarin Oriental, British Airway... etc.
She believes fashion accessories design begins with understanding the relationship between product and life. A bag is not just a container: how it is carried, held and opened are all design essential elements. Her signature design aesthetic is taking classical shape of traditional fashion accessory, yet adding quiet feeling of innovation under an elegant exterior on it. The retro style of her collection and subtle approach to luxury are influenced by her 6 years experiences as a buyer for a luxurious vintage store.
Accessories achievements :
- LCF Graduate Press Exhibition 2012.
- One of the finalists of design-a-bag competition in student group in 2012
- One of the finalists of the fifth annual independent handbag designer awards in student group in 2011