Mario Juliana
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About
Hands-on creative director with expertise in brand development, brand strategy, the creative process, experience design and interactive communications. Applies a "360-branding" approach with visual/verbal concept development and brand shepherding across digital, print, video, web, mobile and social media. Exceptional reputation as a collaborative and insightful leader who mentors and motivates cross-functional teams to perform above expectations and deliver on time and within budget.
RECOGNIZED FOR:
Creative vision and a passion for award winning design.
Exceptional communication skills including the ability to effectively articulate creative concepts and rationale, and the ability to provide and receive constructive criticism.
Ability to think and respond quickly to client and internal team demands while maintaining extraordinary attention to detail.
Strong ability to maintain absolute organization and prioritization while working on multiple projects and tight timelines.
Mastery of all the latest design tools, platforms, and versions of applicable software programs.
Motivation, decisiveness, organizational skills, efficiency and dedication. -
Education
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Associates Commercial Art - Visual CommunicationsThe Art Institute of Philadelphia1986 - 1988
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Experience
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Creative DirectorChester Springs, PAMay 2015 - Present (11 years)• Directs all creative, presentation, and execution of identity branding
• Highly proficient in leading client-facing presentations of concepts, strategy, and design
• Adept at leading ideation and brainstorming sessions, and applying a strong understanding
of industry innovations, trends, and history
• UX & UI design of soft drink dispenser for Pepsi products
• Designed/developed entire Capstan brand, print and digital assets
• Brand and UI design for “Work to Win Sports” mobile application
• Website design for “QuantaVerse Big Data”
• Website design and Hubspot email templates for Liaison International
• Mobile UX/UI design, brand development, creative direction, creative strategy, advertising,
digital marketing, and social media marketing -
Director - Creative & MarketingWilmington, DEDec 2013 - Present (12 years 5 months)• Spearheaded all creative output of IPR International’s brand
• Managed the creative team and the creative process, ensuring that environment, culture, capabilities, tools, expectations, and work style supported the strategic goals of the brand
and that the creative function operated efficiently and profitably
• Directed ideation, presentation, and execution of corporate branding and marketing communication campaigns
• Lead creative design of all corporate collateral for distribution digitally, in print, email, Sales Fusion, and all major social media platforms
• Developed industry-leading marketing for company products and services
• Managed dynamic company website and contracted third-party developers
• Worked collaboratively with writers and presented a cohesive, persuasive rationale
for campaign approaches to senior management -
Creative Services Manager : Creative Director : Team Leader : Interactive Media DesignerEllucianNov 1998 - Nov 2013 (15 years)• Built the global brand at company launch (Ellucian, SunGard Higher Education, SCT Higher Education) including the identity guidelines and tools for both local and global markets
• Developed global brand strategies, organized and lead in-house agency creative teams to deliver integrated and interconnected brand stories across multiple mediums and geographies
• Developed creative workflow and production processes to help ensure on-time and error-free delivery
• Lead creative campaign development from concept to completion
• Created customer-focused interactive, print and broadcast communications, including websites, social media, e-marketing, corporate identity, sales collateral, tradeshows, direct mail, signage, and presentations
• Worked with the UX Design team to develop software front-end UI’s and institute guidelines accordingly -
Creative DirectorR&B Inc. Motormite - Dorman Products1989 - 1998 (9 years)• Hands-on creative and management of all creative tasks for multiple projects and clients
• Worked closely with developers, project managers and other internal teams to deliver exceptional results, ensuring the creative product met strategic goals and client expectations
• Demonstrated high standards of workmanship, attention to detail and adherence to company process and industry standards/best practices
• Designed and implemented a new catalog development procedure to cut production time by 30%
• Worked with staff and engineering to meet timelines of the required production schedules for R&B, Inc. and subsidiaries.
• Maintained budgetary requirements as directed by the vice president of marketing services.
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Awards
Nominated and awarded - Chairmans Club 2011
Nominated and awarded - Future of SCT 2000 -
Affiliations
AIGA | the professional association for design
Adobe Director Users
Chester County Marketing Group -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@mjuliana, member since 2013
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Following 2
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Followers 7
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