Michael Keeley

• Marketing Lead: Managed the marketing team to improve the department processes and improve ROI for all campaigns, paid and organic advertising and social media. Managed the website content and continued to improve the SEO and SEM. Scheduling, tracking, analyzing data, adjusting, a-b testing and implementing lessons learned resulted in a 10% increase in response to our campaigns and product promotions, and increased the website domain rating by 15 points.
• Sales Development Representative Management: Became the Sales Development Representative (SDR) supervisor, creating processes using tools such as FrontSpin, ZoomInfo, Salesforce and LinkedIn to find new leads and opportunities, write email and phone scripts to build lists of potential customers. Leads are up by 20% this year.
• Expand Marketing Automation: Strategized to expand utilization of marketing automation tools to promote products and services, introduce new product lines, and distribute thought leadership content, increasing followers on social media by 50%
• Designed Email Marketing outreach program for the Contract Manufacturing Division, resulting in 11% sales increase.
• Created a Trade Show Marketing Program including researching shows and markets, budget, booth design, construction, purchasing, logistics and scheduling presenters/industry experts for presentations and tech talks.

Innovative Marketing Manager with extensive creative experience and success leading teams that outperform expected metrics to deliver attractive campaigns that engage audiences, transform brands, and improve operational profits. Lead integration of digital strategies and multichannel initiatives for corporations, trade show programs, outside agencies, and in-house teams of various size and focus.
• Measure and Report Performance of Marketing Initiatives: Created system to track trade show leads and return on investment (ROI) in CRM, enabling improved metrics analysis and 10% increase in revenue after three months.
• Expand Digital Presence: Planned and strategized to expand utilization of social media to promote products, introduce new product lines, and distribute thought leadership content, increasing followers from the low hundreds to thousands; Designed email marketing outreach program, resulting in 15% sales increase.

* Transform Global Branding and Identity: Designed and updated global marketing strategy and collaterals, including product sheets, catalogs, email blasts, incentive contests, business proposals, and case studies and secured developer to update company website, resulting in 15% gain in traffic and positive feedback from new and existing customers. * Design Multimodal Marketing Plans for Competitive Markets: Created series of web banner ads, email marketing campaign, and strategic sales plan to promote new IoT division, contributing to new contract that increased business 10% in first year. * Network to Drive Brand Recognition: Supervised 60+ annual trade shows, conferences, and events worldwide, including booth design, construction, logistics, and budget. * Drive Efficiency with Process Improvement Plans: Implemented a department workflow system utilizing an intranet-based schedule and tracking system to increase productivity 30% in two months.

Designed new and consistent brand and voice for all divisions, achieving 10%+ growth year over year and 8K+ independent cellular dealers in network within three years. * Execute Persuasive Presentations: Built and designed executive and sales presentations, which resulted in a 10% sales increase at the Consumer Electronics Show in Las Vegas.