Portfolio: http://www.michael-lawton.com

http://www.michael-lawton.com

Founding Partner, Creative Director, 2016—Present

Content and creative consultant with extensive experience building identities and re-energizing brands. Specializing in art direction, storytelling, and developing visual design systems that clearly communicate, inspire audiences, and trigger growth. Clients: Time Inc., The Foundry: Deloitte, Ford, Ford F-150, Geico; The Hollywood Reporter; XOP; AARP.

The Foundry, Time Inc., Consulting Creative Director, 2016—Present

Restructured and redesigned Ford Motor Company’s four million circulation, customer marketing magazine, My Ford. In addition to guiding the staff on best magazine

practices, I collaborated with in-house editors, photo editors, designers, video producers

and technology teams to build out ideas for print, tablet, and animated logo lockups.Who I Am:

I am a New York City–based creative director with extensive experience building identities and re-energizing brands across print and digital platforms. I have held positions

at the Hearst Corporation (where I designed the company’s first tablet magazine app), Rodale, Time Inc., Wenner Media, Simon & Schuster, and DC Comics and collaborated with some

of today’s smartest editors-in-chief on brands such as Sports Illustrated, Men’s Journal, Popular Mechanics, and Fortune.

Proven Strengths:

Ability to lead a team of editors, photo editors, designers, and coders to produce superior results while meeting multiple project deadlines; explain varied and complex subjects visually; balance big-picture thinking with careful attention to detail.

My Philosophy:

Effective design attracts, engages, and makes people respond. There is no shortcut; it takes in-depth research and meticulous preparation to create exceptional work that exceeds expectations, helps reach sales goals, and resonates with target audiences.

Recognized by:

Ad Age Media Vanguard Award iPad app; AdWeek, Hot List; Alfred Eisenstaedt Awards; American Illustration; American Photography; Art Directors Club; Communication Arts;

MIN Tablet Editorial & Design Awards; Society of Illustrators, silver medals; American Society of Magazine Editors: Magazine of the Year and General Excellence; Society of Publication Designers, silver and gold medals. I have also served on various industry design juries and as a speaker at the Magazine Design Conference Copenhagen.

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