Maggie Matela

• Developed promotional graphics and strategic pitch presentations for AlphaLab Gear start-up.
• Created custom 3-d renderings and animations.
• Assisted in prototype development and packaging design.

• Developed and executed store promotions including e-blasts, social media campaigns, and print advertisement.
• Created new social media presence resulting in exponential growth in brand loyalty and visibility.
• Deployed targeted ad campaigns for increased ROI on digital marketing efforts.
• Managed marketing budget and charitable affiliations.
• Maintained website inventory, promotional content, and designer profiles.

• Owner of fast casual sandwich shop focused on locally sourced ingredients.
• Responsible for strategic planning, deploying marketing campaigns, and art direction.
• Lead product development and interior design.

• Refreshed brand image for company by developing new website, business cards, and letterhead.
• Managed social media resulting in a fifty percent increase in exposure.
• Streamlined company operations by developing a warehouse training guide, comprehensive sales reports, and a product reference guide.
• Maintained website inventory, promotional content, and designer profiles.
• Worked in partnership with outside advertising agency to develop ad campaigns and email blasts.

• Served as a founding member of the biweekly event publication promoting youth involvement in the New
York music community.
• Cultivated relationships with established and emerging artists, assisted firsthand in print production.
• Curated fundraising events in conjunction with NYC art galleries.

Designed tradeshow displays and print advertisement for industrial manufacturer.