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Art Director at Schneider Electric
Melissa Hallock
Jamestown, RI
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About
15+ years of working in the design field with the last 4 years focused in art direction and design team management. Worked in Providence, Boston and New York in environments that ran the gamut of 3 person studios, bustling ad agencies and a 180,000+ person corporate company. Tremendous passion for design and it’s purpose. Strongest attribution is in idea generation and energizing a team to achieve their potential. Hands-on approach to managing designers, each having their own needs and skill level. Articulate communicator, listener and problem-solver. Extremely detail oriented and exceptional hard worker. Committed to seamless project execution while delivering a high quality product.
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Education
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Bachelor of Fine Arts (BFA) Graphic DesignUniversity of Massachusetts Dartmouth1997 - 2001As a fine art major at the College of Visual and Performing Arts (CVPA), I majored in graphic design, which included a deep foundation in print design and typography. I explored other types of media such as animation and photography, 2D studies in drawing and painting, 3D studies in sculpture and pottery. I have a deep appreciation for art history and took almost every course they offered. The CVPA gave me a great design foundation and well-rounded outlook into the world of the arts.
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Experience
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Art DirectorApr 2015 - Present (11 years 3 months)In-house Art Director for Schneider Electric leading a team of talented graphic designers to produce award-winning marketing collateral including: front-end web design, advertising, photography, print collateral, experience design, etc. Currently working on a new creative direction for SE and it's associated brands. Collaborate with outside agencies and vendors as well as the other SE creative studios around the world.
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Design ManagerSchneider ElectricSouth Kingstown, RI2011 - 2015 (4 years)Day-to-day responsibilities include: leading team of graphic designers to complete a range of marketing assets such as, ad-hoc projects, event materials, icon development, and campaign print and web advertisements; lead brainstorm sessions, art directing concepts, and choose final assets to share with business for review; ensure marketing assets adhere to Schneider Electric brand platform; develop training presentations and train new team members on design best practices, company policies, and processes; act as a liaison between writers, project managers, account manager, global art director, and communications development director.
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Senior Graphic DesignerSchneider ElectricSouth Kingstown, RI2010 - 2011 (1 year)Senior Designer hired to work with multiple business units and corporate marketing. Day-to-day responsibilities include: sketching and concepting through final execution of a wide range of marketing assets such as, ad-hoc projects, event materials, icon development, and campaign print advertising; art direction of junior graphic designers, vendors, and freelancers; ensuring marketing assets adhere to Schneider Electric brand platform, best practices, company policies, and processes; working closely with writers, project managers, account manager, and design manager.
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Senior Graphic DesignerOrange SquarePawtucket, RI2007 - 2009 (2 years)Worked for a small studio on a variety of branding projects, particularly non-profits, from concept through final implementation, including identity, print and web design. Heavily focused on research-based marketing strategy. Built strong relationships with clients, print vendors, copywriters, photographers and web developers to develop impressionable brands. Special attention was payed to the entire printing life-cycle from bidding jobs to pre-press production, file integrity, and press supervision.
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Art DirectorMunroe Creative PartnersNew York, NY2004 - 2007 (3 years)Was the lead creative on a wide array of branding/identity, advertising, print, signage and website design projects in a fast-paced NY advertising agency. Worked directly with a wide range of clients in many different industries such as real estate, art museums, non-profits, and transportation services. Proactively managed a team of junior and freelance designers, web developers, print vendors, media buyers, and copywriters. Responsibilities included media buying, bidding jobs to printers, project management, estimation and budgeting. Also, oversaw and implemented all office administrative responsibilities including monthly billing. Reported directly to the CEO.
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Graphic DesignerCapital Fulfillment GroupHingham, MA2003 - 2004 (1 year)My first introduction to a corporate company. Worked with a small team on the corporate account including print, web and advertising projects. Also worked directly with the fulfillment house’s clients on ad-hoc and print collateral needs.
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Freelance Designernail communicationsProvidence, RI2001 - 2003 (2 years)Hired as a freelance designer when nail was just making their start. They were recently named Ad Age’s Northeast Small Agency of the Year. A great place to start my career in the heart of downtown Providence before the “renaissance” began. I won my first design award for a low-budget Saucony direct mail piece.
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Freelance DesignerMalcolm Grear DesignersProvidence, RI2002 - 2002Fortunate to freelance for one of the greatest design professionals in our industry. Worked on a variety of identity and print design projects.
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Awards
Marcom Gold, Special Event, Xperience Efficiency, 2013
Marcom Honorable Mention, Integrated Campaign, Healthy Hospital Now, 2012
Marcom Honorable Mention, Integrated Campaign, Home Improvement, 2012 -
Affiliations
IHAF
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Skills
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Elsewhere on the Web
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On Coroflot@mmhallock, member since 2009
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