Muhammad (Mo) Alvarez

* Graphic & Print Design for marketing and sales materials (e.g. signage, catalogs, lookbooks & sellsheets).
* Brand & Identity Design.
* Designing for multi-channel campaigns (Web, email, display ads & Social Media).
* Story telling through responsive web design.
* Production work of Product photos and Seasonal lifestyle images.
* Provide Art direction to freelance photographers & graphic designers.

* Development of NüVo Condoms brand.
* Directed and directly created identity for NüVo Condoms brand: Logo, package & printed material design.
* Developed designs for product line extensions maintaining NüVo Condoms brand recognition.
* Provided art direction and created graphics for web developer for NüVo Condoms website.
* Maintain and update NüVo Condoms content management website.
* Maintain, update and create graphics for NüVo Condoms social media sites: Facebook, Twitter and YouTube.
* Create graphics for promotional videos, and other promotional materials: car wrap, backdrop displays for conventions
and trade shows, table banners and product line mood boards.

* Art Direction: brainstorming, concept development, project management, production, presentation/client relations.
* Directing the artistic development of marketing materials and adhering to established guidelines and brand identities.
* Responsible for timeliness through the entire creative design process from concept through completion.
* Strong interpersonal skills, attention to detail, and ability to meet and work against tight deadlines.
* Studio digital photography of Products.
* Photo Editing: retouching, color correction and image manipulation.
* Branding and Mock-ups. * Design and layout of company catalogs, brochures & client sell sheets.
* Artwork pre-press (assigning spot colors, set over printing, adding bleeds, etc.).
* Maintain overall Image of company printed materials and update website.
* Engineering drawings for product development of concept promotional items.
* Direct contact with clients, Ad agencies, vendors and overseas manufacturers.
* Clients in various industries including: Wyeth, P&G, Pfizer, Lilly, Georgi Vodka & Kimberly Clark (Cottonelle, Little swimmers and Huggies).

Graphic Design:


Responsibilities included design concept, layout, mechanical production for sell sheets, point of purchase, brochures, catalogs, store mailers, etc.



• Managed all aspects of a given project from concept through completion.

• Able to work independently or within a team.

• Maintained overall visual corporate image.



Print Production:


Responsible for and trafficking customer jobs to insure that they are delivered on time and within budget



• Bid out jobs with vendors (Printers, color separators, paper merchants)

• Prepare estimate comparisons from supplied vendor's bids.

• Worked with vendors to coordinate production and arrange pick-ups and deliveries.

• Managed Customer Service -communication with customers on work in progress.