Mo Alvarez

• Managed all aspects of a creative agency internally for a multinational footwear, apparel and accessories firm.
• Supervised team and provided creative direction for various digital and print projects, ensuring brand consistency and high-quality deliverables.
• Provided creative support to 26 company owned and licensed footwear brands including Hurley, Eddie Bauer, Kenneth Cole and other global brands.
• Worked closely with CMO to design and develop company virtual showroom - innovative solution that enabled company to expand its sales reach by offering a digital merchandising experience for global retailers.
• Lead overall ideation, coordination and development of all creative assets on projects, including seasonal catalogs, trade print/digital ads, website design, and trade show collateral.
• Managed the design and development of all packaging for footwear brands at every distribution channel.
• Created effective trade advertising concepts, from ideation through final projects.
• Produced 20 plus seasonal GTM sales toolkits for global sales force, including seasonal product catalogs, line sheets, look books and other sales support tools.
• Coordinated product photography retouching and formatting to customer specifications.
• Maintained visual design of company owned brand websites.

* Graphic & Print Design for marketing and sales materials (e.g. signage, catalogs, lookbooks & sellsheets).
* Brand & Identity Design.
* Designing for multi-channel campaigns (Web, email, display ads & Social Media).
* Story telling through responsive web design.
* Production work of Product photos and Seasonal lifestyle images.
* Provide Art direction to freelance photographers & graphic designers.

• Brand development of NüVo - a global men’s health brand.
• Directed and directly created brand identity: Logo, package & printed material design.
• Developed designs for product line extensions maintaining brand recognition.
• Provided art direction and created graphics for web developer.
• Maintained and updated content management website.
• Maintain, update and create social media graphic assets: Facebook, Twitter and YouTube.
• Create graphics for promotional videos, and other promotional materials: car wrap, backdrop displays for conventions and trade shows, table banners and product line mood boards.

* Art Direction: brainstorming, concept development, project management, production, presentation/client relations.
* Directing the artistic development of marketing materials and adhering to established guidelines and brand identities.
* Responsible for timeliness through the entire creative design process from concept through completion.
* Strong interpersonal skills, attention to detail, and ability to meet and work against tight deadlines.
* Studio digital photography of Products.
* Photo Editing: retouching, color correction and image manipulation.
* Branding and Mock-ups. * Design and layout of company catalogs, brochures & client sell sheets.
* Artwork pre-press (assigning spot colors, set over printing, adding bleeds, etc.).
* Maintain overall Image of company printed materials and update website.
* Engineering drawings for product development of concept promotional items.
* Direct contact with clients, Ad agencies, vendors and overseas manufacturers.
* Clients in various industries including: Wyeth, P&G, Pfizer, Lilly, Georgi Vodka & Kimberly Clark (Cottonelle, Little swimmers and Huggies).

Graphic Design:


Responsibilities included design concept, layout, mechanical production for sell sheets, point of purchase, brochures, catalogs, store mailers, etc.



• Managed all aspects of a given project from concept through completion.

• Able to work independently or within a team.

• Maintained overall visual corporate image.



Print Production:


Responsible for and trafficking customer jobs to insure that they are delivered on time and within budget



• Bid out jobs with vendors (Printers, color separators, paper merchants)

• Prepare estimate comparisons from supplied vendor's bids.

• Worked with vendors to coordinate production and arrange pick-ups and deliveries.

• Managed Customer Service -communication with customers on work in progress.