OBJECTIVES
• To contribute my many years of experience, knowledge and skills to management and guidance of a creative, state of the art organization.
• To provide cutting edge communication and branding support to the various functions of the organization.
CAREER HIGHLIGHT
• Eight years of experience in top companies.
• Exposure to various industries and verticals, understanding products and deliver to the point creative solutions.
• Three years in Unitech where I have worked on a string of successful product launches, from budget housing to opulent villas.
ACHIEVEMENTS
• Joined Unitech when the real estate market was recovering from the downturn and launched the much appreciated, highly successful UniHomes campaign, budget housing for masses. It had an all India launch with print and tvc. This campaign started of a great revival for Brand Unitech.
• Re launched The Unitech Golf & Country Club, as one of India’s premiere golf residences in NOIDA. It had an overwhelming initial response with new identity, advertising campaigns in dailies as well as select magazines (Forbes, Millionaire Asia etc), online and innovations like QR code. The whole launch was treated in a very touch & feel experiential manner including a huge launch event.
• Have been instrumental in redesigning the entire set of Sales brochures and kit for a modern touch for various Unitech Products.
SKILLS
• Conceptualizing and creating mass media campaigns, collaterals, web and other advertising opportunity.
• Development of visual products like logos and trademarks to formal acceptance as registered designs and acceptance as trademarks.
• Thorough knowledge of printing and production.
• Hands on with design software’s like Adobe Illustrator, Photoshop, Indesign and Corel Draw.