The VOID VR experience pop-up and launch event on the Oculus floor at Westfield World Trade Center.
Floor plan rendering by BMF (producer & logistics partner) with collaborative input from The VOID and Westfield.
Left: Oculus balcony view of The VOID pop-up and event. | Right: Event check-in with prominent logo and tagline placement.
Fun moments at the launch event included live DJ, VOID inspired cocktails and VOID NYC branded gift bags.
Guests mingling and sipping cocktails as they await going over to try The VOID.
VOID artifacts (equipment prototypes) on display. Guests especially loved the earliest artifact - a laptop on a hiking backpack!
Present-day VOID gear prominently on display with social handle.
The eagerness and excitement in the suit up area of the experience pop-up.
Strategic placement of the pop-up on the Oculus floor along with large scale exterior graphics captured the attention of all passersby.
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The VOID NYC Pop-Up & Launch Event
The VOID NYC experience pop-up and launch event at Westfield World Trade Center (Aug 2019).
