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Senior Graphic Designer
MAT Holdings, Inc.
Aug 2009 - Present (16 years 10 months)
Lead creative and strategic brand initiatives across more than 12 product lines and multiple market segments.
Build brand and packaging systems that support business goals, retail strategy, and consumer engagement.
Collaborate with sales, marketing, and product teams to turn commercial objectives into design solutions.
Develop dielines, hand-built mockups, and production-ready assets in partnership with engineering and manufacturing.
Design and develop compliant multilingual packaging (English, French, and Spanish) that meets Prop 65 regulations and Canada compliance standards
Direct and deliver on-brand product and lifestyle photography.
Design and proof marketing materials including catalogs, sales collateral, signage, displays, and technical publications.
Oversee production standards and workflows to ensure accuracy, efficiency, and visual consistency across deliverables.
Mentor designers to strengthen brand consistency and execution quality across product lines and channels.
Collaborate across departments to maximize deliverable impact and build brand equity across all channels.
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Graphic Designer
FreeLance
Aug 2009 - Present (16 years 10 months)
Recreated vintage packaging for collectors, restoring artwork and building accurate dielines from photos and scans.
Designed logos and marketing materials for non-profits, helping them share their mission and connect with their audiences.
Created fun, engaging educational materials for children that encourage curiosity, learning, and exploration.
Provided marketing strategy guidance to clients, developing creative solutions to grow their brand and reach.
Presented design concepts and revisions to clients, incorporating feedback to deliver thoughtful, effective final designs.
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Owner
PortfolioLoft
Oct 2012 - Dec 2014 (2 years 2 months)
Portfolioloft is an ever evolving products solution for creatives.
We believe that every creative needs to stand out from the crowd. Our portfolios and art cases bring on the bold with fresh, vibrant colors that set the tone for the brilliance contained within. So don't settle for being average, be sure to stand out from the crowd and let your individuality shine through every step of your creative journey.
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Graphic Designer
Olive Owl
Jun 2009 - Nov 2009 (5 months)
Helped design and create packaging for soaps, moisturizers, and makeup, keeping the look fresh, natural, and true to the brand.
Designed thoughtful product placement strategies to create a visually inviting and easy-to-navigate retail environment.
Photographed products and the store to capture visuals for marketing, social media, and seasonal promotions.
Planned and assembled seasonal gift sets and displays that made products stand out and excited customers.
Supported daily store operations by greeting customers, answering questions, and keeping the shop welcoming and organized.
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Kennel Manager
Happiness Is Pets
Jul 2007 - Jun 2009 (1 year 11 months)