Oct 2017 - Present (4 years 3 months)
Lead the Creative Department. Mentored and directed the team to convert each project, concepts/strategies into brilliant and thoughtful campaigns, which includes Main Line Advertising Campaigns, Digital Advertising Campaigns, Social Media campaigns, UI UX designs, online videos, print collaterals, Graphic designs, brand activation, SEO and Google Adwords. Developed, implemented, and optimized marketing campaigns across Channels. Collaborated with agency stakeholders, and lead on the transition from marketing agency to branding agency.
Flamingo Digital Pvt. Ltd.
Oct 2015 - Jun 2017 (1 year 8 months)
Lead and guided the creative team which included video team. Empowered the team and won various business pitches. Managed multiple projects simultaneously based on client and agency needs. Utilized analytical and a measured approach to optimize creative effectiveness. Online video on Diwali, for Fenesta Windows got shortlisted for ABBYs 2017. Art Lead, EBT
Art Lead, EBT
Cheil India Pvt. Ltd.
Jul 2014 - Oct 2015 (1 year 3 months)
Lead business enterprise team, which had print and digital talent. Conceptualized and executed Social media campaigns, print and digital campaigns for B2B and B2C Projects. Received appreciation from SAMSUNG Global team, our campaign was used as best practice. Lead mentored the team for much appreciated System AC Print campaign. Launched Tablet for B2B market.
Creative Group Head (Art)
Sep 2007 - Aug 2014 (6 years 11 months)
Lead the team of 6 members, which had print and digital talent. Oversaw print and digital campaigns for Microsoft, Ford, Levis. Four campaigns (Hai Dum, BizTalk Server and EAP) got selected for Global Case Studies. Team Foundation Server campaign got selected for Global Case Studies and got appreciation from global team of Wunderman International and Microsoft. "HAI DUM" campaign led and conceptualized by me is one of the most successful campaigns for Microsoft India. Imagine Cup Launch campaign India was selected for Global case studies and was awarded as one of the best campaign for the year.
New Delhi, India
Jan 2005 - Aug 2007 (2 years 7 months)
Successfully developed corporate identity by creating marketing materials, sales collateral and promotional items. Visualized many art direction projects that required creativity and innovative ideas. Sr. Visualiser
Jun 2004 - Dec 2004 (6 months)
Successfully managed and coordinated multiple marketing campaigns from concept to completion. Developed innovative print advertising campaigns
Hakuhodo Percept (I) Pvt. Ltd.
May 1999 - Jun 2002 (3 years 1 month)
Successfully managed and coordinated multiple marketing campaigns from concept to completion. Developed innovative print advertising campaigns Visualiser