What management asked for...
What management asked for...
"Extra", "paddle shift" concept ("Too round").
"Extra", "paddle shift" concept ("Too square").
"Extra", "paddle shift" concept (Just Right)!
CAD rendering.
On final product. CES finalist.
Rower Controller

I was asked to design the bluetooth control module for our new connected rowing product. Management had a couple ideas of what they wanted. I visualized their concepts and added my own which added hardware "paddle shifters". The concept was a hit and went into production.

View Website
Freelance, Moonlighting
Michael Powers
imagination. possibility. reality. Chattanooga, TN