Sara Spillum Pro

• Design and produce Club publications, signage and digital materials.
Manage the monthly calendar, weekly bulletin, website content and Club bulletin boards.
• Maintain brand integrity across all communications and visual materials.
• Support the planning and execution of tournaments, dinners, and special events.
• Provide operational and administrative support, including Member technology assistance.

• Created all marketing materials—email, blog, social, print, and in-store—from initial idea to final execution
• Managed creative and content development for digital and print projects.
• Redesigned and maintained the company website, overseeing ongoing content updates.
• Researched and led transition planning for migrating the site from Volusion to Shopify.

• Designed and managed email campaigns, increasing audience engagement
• Created and updated website content to ensure a seamless user experience
• Developed targeted digital content strategies to enhance brand communication
• Applied AI tools for efficient text and visual content creation

• Directed creative strategies for print, digital, and signage design.
• Collaborated with a team to create a Shopify website with extensive products, improving user experience.
• Created 3D product renderings for the website.
• Developed and managed cohesive communications across multiple platforms.
• Used AI tools to streamline content development and improve efficiency.

• Directed print and digital creative initiatives while overseeing eCommerce website production, resulting in increased online sales and enhanced brand visibility
• Led brand and communication strategies across multiple product lines
• Managed email campaigns, improving open rates by 25%
• Established streamlined processes for website content and asset organization
• Coordinated photo shoots and oversaw CGI production for product visuals
• Supervised a design team of three, mentoring team members and ensuring project quality
• Managed all branding, signage, marketing materials, and retail staging for the launch of Florida Outdoor Kitchens

• Conceptualized and executed all print and web materials, maintaining a cohesive brand identity across diverse platforms and channels
• Produced and maintained company websites and landing pages.
• Directed email design and content strategies, resulting in a 30% increase in email open rates and a 30% increase in click-through rates.
• Created and implemented a brand standards guide adopted by over 125 agents, leading to a significant 90% improvement in the aesthetic quality of all individual agent-generated sales materials.
• Strategized and executed marketing initiatives, driving significant brand visibility and engagement.
• Developed and implemented a brand standards guide adopted by over 125 agents, leading to a significant 90% improvement in the aesthetic quality of all individual agent-generated sales materials.
• Collaborated closely with agents and health carriers, leveraging insights to optimize business strategies and outcomes.

• Designed diverse print merchandising materials, overseeing the entire process from concept to completion.
• Art directed high-profile studio and on-location photoshoots, ensuring adherence to creative vision and brand standards.
• Generated compelling visual artwork and diverse graphic content to meet client objectives.
• Formulated accurate budget estimates for creative expenditures across agency projects.
• Supervised external suppliers, including retouchers, studios, separators, and printers, to maintain quality and meet project timelines.
• Fostered collaborative relationships with clients, account teams, and print production, ensuring projects were executed within allocated budgets and timeframes.

• Managed desktop production of various agency projects from electronic layout of type and graphics through preparation of final artwork.
• Supervised workflow organization and project distribution among desktop operators.
• Engaged in the exploration of new hardware, software, and system utilities, conducting tests and offering recommendations to the department.
• Worked closely with Art Directors in design and layout of print material.
• Collaborated with Creative, Account and Print Production in scheduling and tracking projects.