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Lead Designer
Sign Art Studio / Mske signs not war
Mount Horeb, WI
Dec 2019 - Present (4 years 10 months)
Lead designer / Experiential design / Signage design / Logo design
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Senior Designer
Minneapolis, MN
Dec 2017 - Present (6 years 10 months)
I design for businesses from Fortune 500 firms and everything in between. Designing for the professional, financial, healthcare, educational, sports, hospitality, and commercial real estate industries.
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Senior Designer
Oct 2014 - Nov 2016 (2 years 1 month)
Conceptual design • Design development • Interior planning • Logo development • Hall of Fame Branding • Stadium Branding • Museum Design • Design • Brand development • Heath care design and planning ¢ Brand strategy • Environmental design • Print design • Retail Design • Retail Branding
Client list: Green Bay Packers, Delaware North, Hammes Group, St Norberts College,
Medical collage of Wisconsin, Taylor Made, Pandora, New Era, Miron Construction, Us Venture,
Harley Davidson, Bellin Health, HJ Martin, Azure, Performa, Heid Music, Shreiber Foods
• Responsible for leading the design of new projects.
• Responsible for mentoring and managing workload of new graphic designers and interns.
• Responsible for Lead design for the Packers hall of fame. as well as the Packers Pro Shop.
• Possess solid understanding of the science and market dynamics of assigned products.
• Deliver a range of technical and innovative creative solutions.
• Design stunning visual graphics solutions for clients national retail campaigns, print material and stadium design
• Direct Photo shoots.
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Senior Graphic Designer
Mar 2010 - Jun 2014 (4 years 3 months)
Equity Creative is a advertising, marketing and communications agency.
National ad development • Illustration • Poster design • Print materials • Direct mail • National ad campaigns • Logo development • CD design, Apparel design • Toy design • POP Materials • Web site Design • E-blast's • Trade show design • Brand development • Brand strategy • Package Design
Responsible for graphic design and branding for global clients, created and developed marketing collateral, print and on-line marketing campaigns for the following clients:
Case Construction, Case IH, Ferrari, New Holland Construction, New Holland Agriculture,
CNH Parts and Service, CNH Capital, Summer Fest, The Club at Strawberry Creek, Yamaha
• Responsible for leading the design of new projects (brochures, Posters, packaging, etc).
• Responsible for mentoring and managing workload of new graphic designers and interns.
• Responsible for design revisions, copy editing, submission for legal, printing, and web.
• Interact with Copywriters to develop creative concepts and executions of assigned products.
• Possess solid understanding of the science and market dynamics of assigned products.
• Deliver a range of technical and innovative creative solutions.
• Design stunning visual graphics for clients national ad campaigns, print material, web, retail, and product catalogs.
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Senior Graphic Designer
Aug 2006 - Feb 2009 (2 years 6 months)
ZD Studios (ZEBRADOG) is an environmental design firm
specializing in strategic visual brand planning.
Conceptual design • Design development • Interior planning • Logo development • Stadium Branding Design • Brand development • Heath care design and planning • Brand strategy • Environmental design • Design web graphics • Print design • Retail Design
Strategically developed environmental design (experiential theming) Design, development of print design interior and exterior branding for entire stadiums as well branding of fan experience zones, History walls and visitor centers while sticking to brand guidelines and client image standards. Also developed Nationally ranked American Family Children's Hospital custom themed wayfinding graphics, interior and exterior branding and donor recognition exhibits as well as attended client meetings, press checks, and photo shoots. I scoped and developed large scale projects for digital and print for the following clients.
Dallas Cowboys, Green Bay Packers, Kansas City Chiefs, Duke University, TCF Bank Stadium, Iowa State University, Miller Brewing, University of Wisconsin, Veterans Memorial Stadium, Wisconsin Historical Society, American Family Children's Hospital, Toyota, Sub Zero
• Designed exhibits as well as entire stadium graphics for NFL Teams as well as NCAA Teams
• Conceptualize, design, and manage the design process from initial ideas through detailing.
• Created Strong typographic and striking visuals.
• Worked collaboratively with team members and venders from various creative disciplines.
• Maintain good communication with team members, clients and vendors.
• Effectively manage the projects scope to meet established deadlines, budgets and design.
• Help facilitate both the input and creative at meetings.
• Assist in making presentations to client.
• Designed Logos for Wisconsin's state historical sites
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Lead Senior Graphic Designer
Open Wood Studios
Nov 2004 - Aug 2006 (1 year 9 months)
Conceptual design • Design development • Interior planning • Logo Development • Brand development • Water park theming • Illustration • Print design
Responsible for graphic design and art direction and branding of a the largest indoor water park in the United States. Assisted in the development of marketing and logo design for companies such as:
The Wilderness resort, Kalahari Resort, Aqua Blue Resort, Glacier Canyon Lodge
• Created layouts from concept through completion
• Art directed freelance graphic designers
• Established workload priorities, assigned resources and managed projects
• Compiled, maintained and protected brand standards for clients
• Collaborated with internal teams and outside print and fulfillment vendors
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Art Director
Grant Signs
Apr 1999 - Oct 2004 (5 years 6 months)
Conceptual design • Design development • Logo development • Trade show display graphics • Graphic Design • Large format Graphics
• Oversee project development, from initial comps to final execution.
• Assist in translating client-marketing objectives into solid creative strategies, both visually and conceptually.
• Worked closely with the team to solve marketing problems through smart, well-designed materials that help sell product, and maintain good image for clients and company.
• Mentor design staff daily through notes and individual discussion on bettering overall layouts and ideas.
• Manage junior designers
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Senior Graphic Designer / Promoted to Art Director Grant Signs
Sign Productions Inc
1998 - 1999 (1 year)
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Lead Graphic Designer
DH Graphics
May 1997 - Jul 1998 (1 year 2 months)
Conceptual design • Design development • Logo development • Trade show display graphics • Graphic Design
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Digital photo retoucher
American Color Imaging
May 1994 - Jul 1996 (2 years 2 months)
Digitally manipulate photos · Print retouch for clients nationally.