Marie-Eve Tremblay

* Design responsive landing pages, emails and digital assets while adhering to brand standards
* Collaborate with brand strategists, copywriters and other designers to brainstorm creative concepts for marketing campaigns
* Conceptualize, art direct and create engaging visuals for marketing campaigns; design supporting assets from concept to delivery across multiple channels
* Plan, manage, style and art direct campaign photoshoots
* Create printed marketing materials including catalogs, postcards, brochures, ads, tradeshow displays, and in-store retail signage
* Led the logo redesign working closely with the CEO; established a comprehensive Logo Brand Guide and collaborated with cross functional teams for a seamless implementation
* Redesigned and optimized the entire B2C email program
* Led, conceptualized and executed the design of 13 printed catalogs across B2B, B2C and Ace Hardware (80+ pages, sent to 500k customers)
* Coordinated with partners and clients (Ace Hardware, Rakuten, Office Depot, Bed Bath & Beyond) to execute on branded assets
* Managed and mentored contractors and freelancers

* Created presentation boards, color palettes and ring sets for leadership meetings
* Researched market trends and developed seasonal color palettes collaboratively with the Color Director
* Worked closely with CAD artists to match textile color standards to prints
* Managed the master color spreadsheet and communicated updates with internal team and oversees partners

* Designed packaging, clothing labels, stationery suite and marketing collateral
* Assisted with the planning of seasonal lookbook photoshoots including sourcing photographer, casting talent, and selecting props