Color/Material/Trend Designer and Developer
Los Angeles, CA
Jul 2018 - Present (4 years 5 months)
Directed and designed seasonal athletic, color, material, and trend stories for multiple ACI International athletic brands. Created original prints that could be used company wide.
+ Worked with overseas factories to design and develop color and recycled materials for a new innovative eco friendly footwear collection, All In Motion at Target
+ Conceptualized and designed color and materials for seasonal Fabletics Footwear
+ Designed all line sheets, and promotional marketing material used to spearhead the LA Gear launch.
+ Collaborated with the senior footwear designer on color and materials to build and relaunch the iconic LA Gear brand.
Apr 2004 - May 2019 (15 years 1 month)
+ Seasonal trend, print color consulting and design for packable snow boot line.
Blindspot Design, Portland, OR 2016
+ Trend and footwear color consulting for Hoka One One and Helly Hansen
Columbia Sportswear, Portland, OR 2016
+ Color Merchandising Design for Apparel and Outerwear
Portland, OR 2015
+ Set up a color tool for use in merchandizing apparel color meetings.
Krevis, Portland, OR 2016
+ Technical design for Swiss Gear BTS Backpacks
Keen, Portland, OR 2015
+ Consulting on sockliner texture designs for the Utility Footwear Line.
Leupold & Stevens, Portland, OR 2015
+ Graphic Support: Package Design, Print Ads, Web Banners
+ Assisting with new soft good accessory factory procurement.
EnerPlex, Denver, CO 2015
+ Packaging Redesign for Best Buy.
+ Icon Design
Avery Dennison, Brea, CA 2011
+ Color Trend Forecasting, presentation design and product graphics.
Grenade Gloves, Portland, OR 2009
+ Concepted and designed entire 2011 line of Grenade Accessories.
Michaels of Oregon, Portland, OR 2003
+ Developed package designs, sales ads, POS displays.
Fred Meyer Jewelers, Portland, OR 2003
+ Customized posters, mailers, and fliers for ad campaign.
Adidas, Portland, OR 2002
+ Designed creative presentations for seasonal sales meetings.
Associate Product Designer
Los Angeles, CA
Feb 2016 - May 2018 (2 years 3 months)
Produced color and print direction for the seasonal range of athletic bags and SMU product for the Adidas US consumer.
+ Designed Agron Original repeat prints that were used throughout multiple Adidas product categories.
+ Seasonally conceptualized and presented color and trend boards to the Agron sales team.
+ Identified new design opportunities by analyzing color success, researching target consumer insights.
+ Produced color and print direction for the seasonal range of athletic bags and SMU product for the Adidas US consumer.
+ Created detailed tech specs for sampling production.
+ Coordinated with Development Team to create list of seasonal color and material lab dip lists.
Footwear Color | Material | & Trend Designer
Collective Licensing Int.
Feb 2013 - Aug 2014 (1 year 6 months)
Provided trend reports, forecasting and design direction, for youth, sport lifestyle and a skate products. Created original seasonal color palettes, stories, material development and application for all Collective Licensing brands.
+ Determined and presented category trend strategy and seasonal color storyboards to support color and material for licensing partners and provided creative trend direction for graphics department resulting in a highly merchandisable line.
+ Improved consumer insight and identified new brand opportunities by analyzing color success, researching, and developing target consumer profiles for the Airwalk, Vision Street Wear and Above The Rim brands.
+ Developed and designed the 2014-2015 color and material stories for the Vision Street Wear Footwear Line.
+ Created innovative, retail-viable color and textile graphic stories on the 2014 Already Famous line.
(*Airwalk Gist and Harold Hunter Foundation shoe featured in Baller Status, Rad Collector, Sneaker Report blogs)
Color, Trim & Materials Designer | Trend Forecaster | Product & Textile Graphics
Los Angeles, CA
Apr 2011 - Feb 2013 (1 year 10 months)
Determined color direction, execution, material, graphics, and trim on all hardgoods and softgoods for the Outdoor Products label and licensed brands.
+ Collaborated with senior backpack designers on color, materials, and trims to redesign the Outdoor Line creating an exciting new line of bags for the 2013 Outdoor Retailer Tradeshow.
+ Produced Back-to-School Trend and color reports to pitch to key retail partners such as Walmart, Kmart, and Academy Sportswear resulting in repeat Back-To-School business.
+ Evaluated Seasonal lab dip submissions and communicated color comments to factories for the Outdoor product line.
+ Designed and Developed color and textile graphic stories on the 2012 Body Glove bags for the Outdoor Retailer.
(* Body Glove bag recognized in the "Print Trend" section for Stylesite Outdoor Retailer Edition.)
Footwear Color Design | Material Developer Women & Men's Fitness & Shape-Ups
Manhattan Beach, CA
Mar 2010 - Nov 2010 (8 months)
Women's and Men's Fitness and Shape–Ups
Conceptualized, designed and developed compelling material and color stories for Skechers Shape–Up footwear.
+ Worked with senior footwear designers on color and material composition resulting in a fresh and innovative new line of running and trail shoes.
+ Generated Media Buzz at the Spring 2011 Fashion Footwear Association of New York show with a progressive color and graphic story for a new line of sandals.
Global Accessory Color Designer | Packaging | Category Production Artist
Oct 2007 - May 2009 (1 year 7 months)
Team Sports Equipment and Fitness Accessories
Designed and applied seasonal innovative color palettes, graphic retail–ready solutions, catalog illustration and package design for 8 Global Nike Sports Accessory categories ranging from lifestyle to sport performance.
+ Increased retail products adopted by using collaborative color stories to create a head–to–toe merchandised look on the retail floor.
+ Designed color blocking for Nike’s 2009 Swingman Team.
+ Created limited edition packaging for Nike Sportswear Belts.
+ Strengthened in–store retail brand perception for Nike Men's Training by working with cross-functional teams to refine the color palette and create a merchandisable line.
Production Design Specialist
Feb 2004 - Oct 2007 (3 years 8 months)
Supported Nike’s global e–learning sales training program for retailers with production design of seasonal product sheets, as well as layout, publishing, promotional marketing collateral and graphics for trade show use.
+ Developed an automated process for creating seasonal product sheets which increased productivity by 65%.
+ Received the Nike Sales MVP Award.
+ Expanded vendor marketing participation with supplemental podcasts and hands–on training collateral pieces.