Heather Lee

Directed and designed seasonal athletic, color, material, and trend stories for multiple ACI International athletic brands.
+ Worked with overseas factories to develop color and recycled materials for a new innovative eco friendly footwear collection for the All In Motion line at Target.
+ Conceptualized and designed color and material stories for seasonal Fabletics Footwear.
+ Designed original graphics, customized patterns and trims on multiple a broad base of product lines .
+ Collaborated with the senior footwear designer on color and material content and direction and designed promo product to build and relaunch the iconic LA Gear brand.

Freelance Projects:
Pakems 2016-Present
+ Seasonal trend, print color consulting and design for packable snow boot line.

Blindspot Design, Portland, OR 2016
+ Trend and footwear color consulting for Hoka One One and Helly Hansen

Columbia Sportswear, Portland, OR 2016
+ Color Merchandising Design for Apparel and Outerwear
Portland, OR 2015
+ Set up a color tool for use in merchandizing apparel color meetings.

Krevis, Portland, OR 2016
+ Technical design for Swiss Gear BTS Backpacks

Keen, Portland, OR 2015
+ Consulting on sockliner texture designs for the Utility Footwear Line.

Leupold & Stevens, Portland, OR 2015
+ Graphic Support: Package Design, Print Ads, Web Banners
+ Assisting with new soft good accessory factory procurement.

EnerPlex, Denver, CO 2015
+ Packaging Redesign for Best Buy.
+ Icon Design

Avery Dennison, Brea, CA 2011
+ Color Trend Forecasting, presentation design and product graphics.

Grenade Gloves, Portland, OR 2009
+ Concepted and designed entire 2011 line of Grenade Accessories.

Michaels of Oregon, Portland, OR 2003
+ Developed package designs, sales ads, POS displays.

Fred Meyer Jewelers, Portland, OR 2003
+ Customized posters, mailers, and fliers for ad campaign.

Adidas, Portland, OR 2002
+ Designed creative presentations for seasonal sales meetings.

Produced color and print direction for the seasonal range of athletic bags and SMU product for the Adidas US consumer.
+ Designed Agron Original repeat prints that were used throughout multiple Adidas product categories.
+ Seasonally conceptualized and presented color and trend boards to the Agron sales team.
+ Identified new design opportunities by analyzing color success, researching target consumer insights.
+ Produced color and print direction for the seasonal range of athletic bags and SMU product for the Adidas US consumer.
+ Created detailed tech specs for sampling production.
+ Coordinated with Development Team to create list of seasonal color and material lab dip lists.

Provided trend reports, forecasting and design direction, for youth, sport lifestyle and a skate products. Created original seasonal color palettes, stories, material development and application for all Collective Licensing brands.
+ Determined and presented category trend strategy and seasonal color storyboards to support color and material for licensing partners and provided creative trend direction for graphics department resulting in a highly merchandisable line.
+ Improved consumer insight and identified new brand opportunities by analyzing color success, researching, and developing target consumer profiles for the Airwalk, Vision Street Wear and Above The Rim brands.
+ Developed and designed the 2014-2015 color and material stories for the Vision Street Wear Footwear Line.
+ Created innovative, retail-viable color and textile graphic stories on the 2014 Already Famous line.
(*Airwalk Gist and Harold Hunter Foundation shoe featured in Baller Status, Rad Collector, Sneaker Report blogs)

Determined color direction, execution, material, graphics, and trim on all hardgoods and softgoods for the Outdoor Products label and licensed brands.
+ Collaborated with senior backpack designers on color, materials, and trims to redesign the Outdoor Line creating an exciting new line of bags for the 2013 Outdoor Retailer Tradeshow.
+ Produced Back-to-School Trend and color reports to pitch to key retail partners such as Walmart, Kmart, and Academy Sportswear resulting in repeat Back-To-School business.
+ Evaluated Seasonal lab dip submissions and communicated color comments to factories for the Outdoor product line.
+ Designed and Developed color and textile graphic stories on the 2012 Body Glove bags for the Outdoor Retailer.
(* Body Glove bag recognized in the "Print Trend" section for Stylesite Outdoor Retailer Edition.)

Women's and Men's Fitness and Shape–Ups
Conceptualized, designed and developed compelling material and color stories for Skechers Shape–Up footwear.
+ Worked with senior footwear designers on color and material composition resulting in a fresh and innovative new line of running and trail shoes.
+ Generated Media Buzz at the Spring 2011 Fashion Footwear Association of New York show with a progressive color and graphic story for a new line of sandals.

Team Sports Equipment and Fitness Accessories
Designed and applied seasonal innovative color palettes, graphic retail–ready solutions, catalog illustration and package design for 8 Global Nike Sports Accessory categories ranging from lifestyle to sport performance.
+ Increased retail products adopted by using collaborative color stories to create a head–to–toe merchandised look on the retail floor.
+ Designed color blocking for Nike’s 2009 Swingman Team.
+ Created limited edition packaging for Nike Sportswear Belts.
+ Strengthened in–store retail brand perception for Nike Men's Training by working with cross-functional teams to refine the color palette and create a merchandisable line.

Supported Nike’s global e–learning sales training program for retailers with production design of seasonal product sheets, as well as layout, publishing, promotional marketing collateral and graphics for trade show use.
+ Developed an automated process for creating seasonal product sheets which increased productivity by 65%.
+ Received the Nike Sales MVP Award.
+ Expanded vendor marketing participation with supplemental podcasts and hands–on training collateral pieces.