Excessive consistency is boring. I take chances in order to stick out from the rest of the crowd. That is why I am an idea person and a craftsperson.
Applying the rules of design to my creative ideas makes my work more aesthetically pleasing. Knowing when to break those rules makes my work dynamic and memorable. Cosmetic rules are not the most important component in art. Creating a fresh idea is. The first thing I use is my mind – the rest is just technical craft.