Interaction Designer at IDEO

Pedro Nakazato Andrade

San Francisco, CA

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About

Pedro is an Interaction Designer at IDEO, San Francisco Bay Area. There he creates new user experiences around products, services, environments and software.

Before IDEO he worked as Interaction designer for the Human Computer Interaction group at Microsoft Research Asia where he helped to build a design culture. Together with researchers and developers he led and collaborated on user-centered projects, creating new design opportunities for body, face and voice recognition. He also has successfully designed and produced video scenarios that envision new contexts of use.

Before Microsoft, Pedro was at Insitum Strategy Innovation and Research as Project Leader at São Paulo, Brazil.
Education
- Master's degree Interaction Design Programme
  
  Copenhagen Institute of Interaction Design
  
  2009 - 2010
  
  The Interaction Design Pilot Year is a full-time intense curriculum that includes a number of skills-based modules (such as video prototyping and computational design), followed by in-depth investigations in to graphical/tangible interfaces and service design.
- BA Product Design
  
  Centro Universitário Belas Artes de São Paulo
  
  2000 - 2003
Experience
- Interaction Designer
  
  IDEO
  
  Oct 2012 - Present (12 years 1 month)
  
  Designing and crafting user experiences around products, services, environments and software.
  Interface design.
  Rapid prototype building /concept visualization.
  Design research, user research and validation testing.
  Design documentation to communicate vision to clients.
- Interaction Design intern
  
  Microsoft Research Asia
  
  May 2011 - Dec 2011 (7 months)
  
  Led and collaborated on user driven and technology driven projects for body, face and voice recognition. Produced video scenarios that envision new contexts of use of Microsoft technology
- Project Leader and Interaction Designer
  
  Insitum Strategy Innovation and Research
  
  Oct 2010 - Mar 2011 (5 months)
- Product Designer
  
  Tatil Design
  
  Nov 2007 - Mar 2008 (4 months)
  
  Design and product development of promotional material for clients as Philips and Nokia America Latina
- Product Designer
  
  Indio da Costa Design
  
  Feb 2006 - Nov 2007 (1 year 9 months)
  
  Product development. Mass consumption products to the most different market segments. Field research; creation, first concept ideas and sketches; 3D modeling, rendering and presentation; technical detailing.
- Exhibit Designer
  
  Projekta Stands e Comunicação
  
  Jun 2005 - Feb 2006 (8 months)
  
  Stand design for fairs and events. Graphic Design
- Product Designer Intern
  
  Chelles & Hayashi Design
  
  Jun 2003 - Dec 2003 (6 months)
  
  Mockups and prototypes. Field research, sketches and concept ideas
Awards

IDEA Brasil, Home Product (2008)

iF Design Award, Home Furniture (2008)

Salao Design Casa Brasil (2007)

Abiotica Concept Glasses Competition (2002)
Skills
Elsewhere on the Web
- n
On Coroflot

@nakazato, member since 2004
- Following 7
- Followers 41

Pedro Nakazato Andrade

Director and Associate/Full Professor, Myron E. Ullman Jr. School of Design, College of DAAP

Director, Industrial Design