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15 years + industry experience as a designer working on graphics, packaging, branding and POS. I am a good communicator, pragmatic in my thinking and always try to consider the end result before creating ideas, to ensure they are suitable for the brand and cost effective to produce. Specialties • packaging design • branding & brand manipulation • packaging mock-up work for promotion • artwork • repeat patterns - interiors, fabric and print • photo retouching I work for big brands such as Paperchase, Boots, Joseph Joseph, Next, and Mark & Spencer as well as business start ups and sole traders. My goal is to be the best I can be and to work with others of a similar thinking. 'Design is not rocket science'... but using a designer with experience who will ask the right questions to create the best solutions will get you better results, a lot faster.


•Style guide creation and set up for Paperchase Christmas 2012 Packaging. •Packaging design for M&S Per Una & Autograph. •Packaging design for Joseph Joseph kitchen products. •Barbie display stands design for British Toy Fair. •Design and dressing press room - Persil Capsules & Comfort Forme launches. •Article published for interior design client in Elle Decoration.


CSM Alumini

Experience & Education