KM de Vida
KM de Vida from Fernando Souza
KM de Vida

We created the app "KM of Life" for the EcoSport campaign. Through user checkins, we could see how many checkins he gave by type of establishment and with this information measure how many kilometers he had already traveled. In addition to measuring data, the app alerted sedentary people and encouraged a more exploratory lifestyle in accordance with the concept applied to model communication. Internet movies were also made to promote the application.

UX: Mayra Sasso, Fernando Souza e Rhian Molinari

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KM de Vida

We created the app "KM of Life" for the EcoSport campaign. Through user checkins, we could see how many checkins he gave by type of establishment and with this information measure how many kilometers he had already traveled. In addition to measuring data, the app alerted sedentary people and encouraged a more exploratory lifestyle in accordance with the concept applied to model communication. Internet movies were also made to promote the application.

UX: Mayra Sasso, Fernando Souza e Rhian Molinari

Fernando Souza
UX - User Experience | Information Architecture São Paulo, Brazil