POWERADE - Powerstats 2016
POWERADE - Powerstats 2016 from Fernando Souza
POWERADE - Powerstats 2016

We did a desk research process to raise data about the audience that loves sports. This research was done with Powerade’s own data and publishes about the audience.

Face-to-face interviews
We interviewed 10 sports fans, who are Powerade’s target, to have a deeper understanding of their motivations and behaviour.

Interviewee profile:
• Men and women from 18 to 35 years old, sports enthusiasts and amateurs, A and B social status.

The statistics used on the website were generated from a war room with an analysis team of 20 people, including biomechanics experts, statisticians, journalists, designers and professionals from David agency.

gLike
POWERADE - Powerstats 2016

We did a desk research process to raise data about the audience that loves sports. This research was done with Powerade’s own data and publishes about the audience.

Face-to-face interviews
We interviewed 10 sports fans, who are Powerade’s target, to have a deeper understanding of their motivations and behaviour.

Interviewee profile:
• Men and women from 18 to 35 years old, sports enthusiasts and amateurs, A and B social status.

The statistics used on the website were generated from a war room with an analysis team of 20 people, including biomechanics experts, statisticians, journalists, designers and professionals from David agency.

Fernando Souza
UX - User Experience | Information Architecture São Paulo, Brazil