72% of Brazilians have never been to museums or art institutes because they find them inaccessible. For the launch of Watson in Brazil, IBM collaborated with Ogilvy to create “The Voice of Art” project, an interactive guide that allowed people to have conversations with art pieces housed at the Pinacoteca of São Paulo Museum. Through an exclusive app, Pinacoteca’s visitors could talk to seven pieces of the collection, asking them whatever they wanted, the way they wanted. The response was given by Watson Artificial Intelligence through his Brazilian voice in real time.
Project Schedule
We‘ve developed an action plan that splitted the work into:
1.User Research
2.Insights and ideas for the app
3.Prototyping
4.Tests
5.Iteration for final solution
Impact
340%
increase on the number of Pinacoteca’s visitors weekly. Due to its huge success, the project was extended for two extra months.
6+ awards
Including mobile and cyber interaction design awards.
