Natasha Beaudry

- Lead content and brand strategy to support MEMA’s marketing priorities and MEMA Original Equipment segment initiatives
- Plan and execute content marketing for more than 30 MEMA OE events annually, driving member engagement and growth, including a record-attended Annual Conference in November 2025
- Own marketing plan development and execution for MEMA OE events, aligning content, promotion and timelines with organizational objectives
- Direct content creation and execution for events and weekly and quarterly newsletters
- Lead development of branding, graphics and video assets to support event promotion and association marketing initiatives
- Oversee video production and editing to support digital campaigns, event promotion and member engagement
- Manage email strategy and execution for all Original Equipment segment events, from creation through deployment
- Own social media strategy and day-to-day management across platforms and oversee the MEMA OE YouTube channel
- Lead SEO and retargeting campaigns to improve visibility, engagement and conversion across digital channels
- Ensure brand consistency and governance across association marketing, digital and event touchpoints
- Support cross-functional initiatives and special projects as part of matrixed team alignment

- Led enterprise marketing strategy for a multistate portfolio of more than 20 communities, including apartments and manufactured housing across student and senior living, in Michigan, Illinois, Ohio and Texas
- Established and executed comprehensive brand strategy at both the company and community levels, including brand architecture, positioning, visual identity, messaging frameworks and governance standards
- Served as a strategic advisor to executive leadership and regional teams, aligning marketing initiatives with operational, leasing and growth objectives
- Directed the end-to-end development and execution of marketing campaigns and materials to support occupancy, visibility and brand consistency
- Oversaw digital strategy including website optimization, SEO, reputation management and social media, leveraging platforms such as SOCi to drive performance and scalability
- Managed agency and vendor partnerships and controlled marketing spend across all channels and markets
- Led social media strategy and oversight for all communities and corporate accounts across Facebook and Instagram and ensured accuracy and optimization of Google Business Profiles and Yelp listings
- Drove organizational growth through the implementation of new marketing programs, processes and performance standards
- Planned and led on-site and virtual executive meetings and training sessions to ensure alignment and adoption across teams

- Managed and coordinated integrated marketing efforts for HANS Premium Water Appliances, a startup consumer appliance brand
- Partnered closely with an in-house advertising agency to develop creative across print collateral, video, digital advertising and campaign assets
- Led planning and execution of creative concepts for product launches, ensuring alignment with brand positioning and go-to-market strategy
- Oversaw website updates including rebranding initiatives, product launches and content enhancements to support growth and visibility
- Managed vendor relationships and sourcing of marketing materials to support sales and promotional efforts
- Directed content strategy and execution for social media channels including Facebook and LinkedIn
- Supported the planning and execution of a multi-city roadshow program to drive brand awareness and customer engagement
- Collaborated cross-functionally on brand strategy, standards and best practices to ensure consistency across channels

- Established and led the company’s centralized corporate events and travel function, serving as the sole owner of strategy and execution within a top 10 multifamily housing management organization
- Directed enterprise-wide planning and delivery of high-profile corporate events including an annual management conference with more than 500 attendees, a construction retreat with more than 125 attendees, executive and departmental meetings, national conferences, retreats, seminars and companywide social events
- Owned end-to-end event strategy and operations including site selection, RFP development, contract negotiation, room blocks, budget management, event design and on-site execution
- Served as the primary partner for internal stakeholders, aligning event strategy with business objectives, culture and brand priorities
- Led all vendor, production and event partner relationships and negotiated contracts to optimize quality, scalability and cost efficiency
- Managed and tracked conference fundraising programs exceeding $1 million annually and ensured alignment with financial and partnership goals
- Developed and maintained executive-level reporting on event budgets, ROI and year-over-year cost savings
- Built and scaled long-term vendor and partner relationships to support enterprise growth and consistency
- Directed corporate travel strategy, including evaluation, negotiation and management of national travel partnerships
- Contributed to corporate marketing initiatives including property naming, logo development and brand alignment as part of the centralized marketing leadership team

- Supported enterprise marketing efforts for more than 250 apartment communities nationwide as part of the corporate marketing team at a top 10 multifamily housing management company
- Served as a primary marketing liaison across regions and departments, ensuring alignment between corporate strategy and property-level execution
- Designed and produced marketing collateral using Adobe Creative Suite including brochures, flyers and digital media assets
- Led planning and execution of annual company conferences and meetings, supporting large-scale corporate events
- Spearheaded property rebranding initiatives including community name changes, logo development and rollout of updated brand assets
- Developed and maintained marketing strategies and performance tracking, leveraging analytics to assess effectiveness and optimize campaigns
- Managed property-level advertising and marketing budgets to ensure efficiency and alignment with corporate priorities
- Supervised and mentored marketing interns, supporting team development and departmental operations

- Managed client relationships for a small specialty firm, establishing and maintaining accounts from initial engagement through fulfillment
- Coordinated with vendors and distributors to source specialized products tailored to client needs
- Established and managed the company’s social media presence to support visibility and customer engagement
- Collaborated directly with customers to design and produce custom artwork for specialty products
- Supported sales and office operations including meeting scheduling, order processing and invoicing
- Served as a central point of contact for clients, vendors and internal operations