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UI/UX Designer and Architect, Web Designer

Natasha Chernavska

Los Angeles, CA
Available Now
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  • About
  • About

    Hello and welcome! My name is Natasha and I’m an efficient Product Owner/Product Manager (Certified SAFe 4) with extensive experience as a UX Design Lead and Architect and skills in business analysis, project management, leadership, marketing, and background in front-end development.

    I have been creating, designing and managing digital projects for over 20 years and have worked in various industries such as Finance, Insurance, Automotive, Education, Entertainment, E-commerce, Retail.

    I have attended a journalism school of Moscow State University, and for several years have worked as an on-air host, reporter, chief editor, and PR and marketing strategist. Key reporter skills are collecting and analyzing data, so it definitely helps me when I have to do business and user research.

    I believe that I am good at collecting business requirements and developing product functionalities, strategic thinking, project planning, creating effective user processes and leading projects to their best.

    Years of working in different companies, cultures, and environments taught me to stay humble and listen. I respect everyone around me, and believe that there is something to learn in any situation. I strive to constantly develop myself professionally and personally.

    When I am not working as a designer, I like to travel, play guitar, sing, and be around my friends. One of my hobbies is clothing and jewelry design.

  • Education
    • Certified SAFe 4 Product Owner/Product Manager Agile
      Scaled Agile
      2018 - 2018
  • Experience
    • UI/UX Lead Designer, Business Analyst
      OceanX
      El Segundo, CA
      2017 - 2018 (1 year)
      Project: B2B merchandising software focused on setting up subscriptions a fulfillment ecosystem. Tasks - Defined application interface and Style Guide by creating a comprehensive design and technical - Created complex application user flows, story boards, and user journeys based on business requirements analysis, system APIs study and with consideration of fulfillment system limitations. - Led user experience discussions with stakeholders. - Participated in whiteboarding, created low and high-fidelity wireframes, prototypes, mockups, material design, iconography. - Facilitated creation of business analytics dashboard application. - Performed usability studies and analysis. - Led business requirements gathering effort including recurrent sessions with stakeholders and clients. - Realigned with stakeholders and clients on existing requirements with consideration of fulfillment system limitations. - Initiated, structured, formalized and led internal and external stakeholder and clients UI/UX design and processes approvals. - Documented compete user stories including flow charts, use cases (scenarios), data elements lists, business logic, technical requirements, exceptions, and system and error messages. - Participated in backlog creation and refinement. - Participated in backlog grooming sessions to understand priorities for the next sprint and to gain understating of the overall vision. - Participated in Jira tickets creation and tracking. - Created and documented information architecture. Tools: Sketch, Draw.io, Confluence, Jira. Agile/Waterfall environment.
    • Lead UX Designer
      Business Analyst Carrington Mortgage Services
      Aliso Viejo, CA
      2016 - 2017 (1 year)
      Projects: Desktop and mobile applications and websites related to real estate acquisition and mortgage loans - Consumer faced home search and mortgage pre-qualification resource, - UK branch company website, - holding website, - broker faced website, - homeloans website, - Charitable foundation (non-profit fundraiser) website. Tasks: - Performed market and consumer studies and competitive analysis - Created and documented information architecture. - Defined user interfaces and Style Guides by creating a comprehensive design and technical requirements documentation for UI development. - Created user flows, story boards, and user journeys based on business requirements analysis. - Participated in whiteboarding, created low and high-fidelity wireframes, prototypes, mockups, material design, iconography. - Performed usability studies and analysis. - Led business requirements gathering effort including recurrent sessions with stakeholders and clients. - Initiated, structured, formalized and led internal and external stakeholder and clients' UI/UX design and processes approvals. - Developed and documented functionalities and user stories. - Completed business requirements documentation - Participated in backlog creation and refinement. - Participated in backlog grooming sessions to understand priorities for the next sprint and to gain understating of the overall vision. - Created Jira tickets with acceptance criteria. - Led projects' development effort. - Performed UAT and regression testing and triage. Tools: Sketch, Adobe Photoshop, Adobe Illustrator, Invision, Omigraffle, Visual Studio, Umbraco, Jira. Agile/Waterfall environment.
    • Product Manager
      Business Analyst Carrington Mortgage Services
      Lake Forest, CA
      2016 - 2017 (1 year)
      Lead UX Designer Projects: Desktop and mobile applications and websites - Health Insurance Lead collector for DMS Marketing. - Scarvesboutique website and marketing materials. - STLport Consulting website and marketing materials. - Kimonology.com e-commerce website and marketing materials. Tasks: - Performed market and consumer studies and competitive analysis - Created and documented information architecture. - Defined user interfaces and Style Guides. - Participated in whiteboarding, created low and high-fidelity wireframes, prototypes, mockups, material design, iconography. - Performed usability studies and analysis. - Led business requirements gathering effort including recurrent sessions with stakeholders and clients. - Initiated, structured, formalized and led stakeholder and clients' UI/UX design and processes approvals. - Developed and documented functionalities and user stories. - Participated in backlog creation and refinement. - Led projects' development effort. Tools: Sketch, Adobe Photoshop, Adobe Illustrator, Invision, Visual Studio, Jira. Waterfall environment. Lead UX Designer US Real Estate Services
    • Digital Domain
      Sr. UI/UX Designer
      Los Angeles, CA
      2016 - 2016
      Projects: - Desktop and mobile interfaces for video repository containing user generated video content - 3D video player web and mobile interface Tasks: - Created complex application user flows, story boards, and user journeys. - Participated in whiteboarding, created low and high-fidelity wireframes, prototypes, mockups, material design, iconography. - Performed usability studies and analysis. - Participated in backlog creation and refinement. - Participated in backlog grooming sessions to understand priorities for the next sprint and to gain understating of the overall vision. - Participated in Jira tickets creation and tracking. Tools: Sketch, Adobe Photoshop, Adobe Illustrator.
    • UI/UX Lead Designer, Business Analyst
      Honda
      2011 - 2015 (4 years)
      Projects: - Internal heavy data application supporting car allocation to dealerships. - Internal heavy data application supporting agreements on after market parts pricing. Tasks: - Facilitated creation of information architecture. - Defined application interface and Style Guide by creating a comprehensive design and technical requirements documentation for UI development. - Created complex application user flows, story boards, and user journeys based on business requirements analysis, system APIs study and with consideration of fulfillment system limitations. - Participated in whiteboarding, created low and high-fidelity wireframes, prototypes, mockups, material design, iconography. - Performed usability studies and analysis. - Performed UI development (HTML, CSS) - Led business requirements gathering effort including recurrent sessions with stakeholders and clients. - Realigned with stakeholders and clients on existing requirements. - Facilitated internal and external stakeholder UI/UX design and processes approval meetings. - Led user experience discussions with stakeholders. - Documented user stories including flow charts, use cases (scenarios), data elements lists, business logic, technical requirements, exceptions, and system and error messages. Tools: Adobe Photoshop, Illustrator, Indigo, Dreamweaver, and Visual Studio. Waterfall environment.
    • Lead UX Designer
      Schneider Electric
      Lake Forest, CA
      2013 - 2014 (1 year)
      Projects: Company web-based and mobile HMI applications. Tasks: - Created and documented information architecture. - Defined user interfaces and Style Guides. - Created user flows, story boards, and user journeys based on business requirements analysis. - Performed usability studies and analysis. - Participated in whiteboarding, created low and high-fidelity wireframes, prototypes, mockups, iconography. Tools: Indigo, Adobe Photoshop, Adobe Illustrator, Sharepoint.
  • Industries
    • Advertising
    • Internet Applications
    • Non-Profit
    • Services
    • Healthcare
  • Skills
    • Creative Direction
    • Design Management
    • Design Research
    • E-Commerce
    • Product Design
    • Sketch
    • User Interface
    • UX
    • UX Research
  • Elsewhere on the Web
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    @natashacher, member since 2012
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