Matthew David

Drivetime is an audio controlled app and game, it's core design tenant is to be simple. Encouraging all touch interaction to occur while selecting content before you start driving and limit touch interaction while playing.
My involvement was in the Visual Design for 2nd phase of app development. Moving from a simple design of 1 channel content to multiple content channels, content libraries, episode catalogs and a subscription paywall. Branding for each new channel and co-branding with larger content providers like Jeopardy required more development.
Wireframes, user flow, Icon design, color system, typography, show branding, marketing

Visual design for Viva Solitaire title. Concept and lead Visual design for new game features and promotional campaigns that drove traffic and expanded the brand of our games. Branding and marketing of new game titles, managing creative development for Ad partners. Visual design and Creative direction for in-house teams and outsourced development of video ads. Identity system design for the new PIV corporate ID.

Visual Artist for features and branding of new game titles launched. Managing creative development for Ad partners and Facebook campaigns across multiple games titles. Tasked with static and video creatives to promote new game launches, user acquisition, event sales and content updates across multiple game titles. Branding guidelines to support consistency across ad partners and outsourcing designers. Game logo, splash screen, static and video marketing.

The Nature of Interaction
An intermediate course designed to familiarize students with the process and skills needed to create any Mobile app UX and Visual design. Taking a Mobile-first approach the UX design, focussing on design limitations and benefits of a mobile device. Students are asked to design from the ground up an iOS app for moderate adoption rate mobile users.

Packaging and branding redeisgn for the Disney/Pixar CARS 2 toy line.
Concept designs for Disney/Pixar CARS packaging projects: Off-Road, Neon CARS line.
Design portfolio pieces and pitch decks for new business, Designed title sequences and posters for TV show pitches.