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About
I have always been driven by my desire to explore and create . . . and I feel extremely fortunate to have followed my heart to places that allowed me to do just that. During the course of my career, I have been instrumental in providing a variety of design solutions with an underlying desire to make life simpler and more meaningful. From lifestyle accessories to spatial design; cosmetic packaging to mobile applications; brand communication to interiors, I have translated this philosophy in to reality. In the process, I have won an Elle Decor award, got an international patent to my credit, and have helped numerous brands effectively communicate with their customers.
Specialities
I am a creative director and product designer with an analytical mind with a total experience of 12 years. For the past 6 years, I have been running my own entrepreneurial setup. As head of the organization, I have had the opportunity to look at design in a holistic way. I have been responsible for strategy, ideation, client servicing as well as activation. This has allowed me to gain ample knowledge on consumer behaviour, emerging technologies and latest market trends. It now seems time to tickle my imagination and further explore the vast and intriguing world of design. -
Education
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Diploma in Accessory DesignNational Institute of Fashion Technology1999 - 2002
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Experience
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Co-Founder and Creative DirectorGurgaon, IndiaSep 2008 - Present (17 years 9 months)Key Achievements
Designed clean and impactful products to be sold both in the India and other countries
Built a cohesive, recognizable brand image for various SME's across industries like education, consultancy, real estate, telecom, training, security, and more
Ensured timely completion of projects and assignments by providing individual attention to each
Served as primary client contact, product designer, and art director
Pitched and won new businesses for the organization
Key Projects
Product Design - Sunev, Magppie, Objects d' Art, Meba, Art'd nox, A.M. Glass, Clay Craft
Brand Identity Design - Mcarbon Tech Innovation, Blue Chakra Talent, Business Salt, Michelle's Pet Shop, VSS, Envirocom
Print - Pepsico, Hines, Shalom Presidency School, BSBK, Ever Bake, Maier and Vidorno, Aloft Hotels
Digital and Web - Ibibo, Channel99, FaithAndYou.com, Blue Chakra Talent, ShareaLearning.com, Multitec, Designer Sonali Butani, Shalom Presidency School
Mobile User Interface - Weird Logics, Airtel Cricket, Ariose, MakeMyTrip, SnapDeal -
Design ManagerZEN DESIGN SOLUTIONSNew Delhi, IndiaSep 2005 - Aug 2008 (2 years 11 months)Key Achievements
Was awarded a patent for innovative packaging design to hold powdered cosmetics
Gained in- depth knowledge of consumer behavior with respect to cosmetics that translated into functional, attractive and intuitive packaging designs
Won the company its first high-stake order from Revlon Key Brands
Key Brands
Estee Lauder, Revlon, Mac, Sephora, Artistry, Clinique, Benefit -
Senior DesignerNew Delhi, IndiaFeb 2004 - Aug 2005 (1 year 6 months)Key Achievements
Created spectacular and minimalistic home accessory designs that were highly successful in
the Scandinavian market
Won the Elle Decor award for Best Designer in kitchenware
Directed the brand from being a lifestyle brand to a well-being brand
Won new businesses for the company
Key Brands
HP Schou, Sam’s Club, Oegland, Crate and Barrel, Kohl’s, William Sonoma, Duka Kitchen Life -
Senior DesignerNew Delhi, IndiaOct 2002 - Dec 2004 (2 years 2 months)Key Achievements
Designed eye-catching home accents for the American market
Led the team to deliver innovative designs on time, everytime
Provided hands-on support during prototyping to ensure production feasability
Key Brands
Crocill, Bed Bath and Beyond, Garden Lights, Costco
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Awards
2004-01-01 - AND ACCOLADES Elle Decor Award for best designer in India (kitchenware)
2002-01-01 - Swarovski Award for jewelry design
International patent for cosmetic packaging design -
Skills
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Elsewhere on the Web
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On Coroflot@neelimajaggia, member since 2015
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