Neha Garg

*Conduct client website assessments to determine effectiveness of Search Engine Optimization (SEO), Meta, content, layout, copy, graphics, utilization of social media, site rank, and functionality.
* Report findings utilizing graphs, charts and statistical comparisons to recommend clear and concise website and SEO improvements.
* Conduct keyword analysis for Search Engine Optimization and implementing effective keyword management.
* Coordinate the syndication of client copy for press releases, blog posts, white paper submissions, product reviews etc.
* Research alternative creative digital marketing avenues and new emerging digital marketing platforms for client copy syndication and representation of client's products and services.
* Coordinate the completion and accuracy of web development tasks across team members by providing clear instructions and follow-up with clients/Brandography team as necessary.
* Establish, manage and promote clients on E-Commerce Marketing and Affiliate Marketing channels by analyzing and assessing their Website and E-Commerce performance.
* Utilize web analytics and various reporting tools to provide statistical information and goal status, and to create proposals and online strategy recommendations.

* Created strategies for tie-ups and partnerships with hospitals, similar companies, advocacy groups, and state governments for creating awareness on Newborn Screening, market expansion and penetration.
* Managed media buying and led the creative team in copywriting, content-writing, graphic designing, layout, and production of advertising and marketing material - print and online.
* Led the web developing and graphic team to redesign the company’s website.
* Managed Social media marketing campaign on Twitter, Facebook and company’s blog.

* Generated business relationships with dance professionals event organizers and advertisers through personal contacts networking websites and other means to gain subscriptions and advertising revenue.
* Managed social media marketing campaign on Facebook Linkedin and dance blogs.
* Promoted website at various events, trade shows, and leading dance studios through kiosk management, creative promotional ideas and marketing collateral distribution.