Nette Gaastra

Lead the concept, design, and development of branding for various high-end hospitality and residential projects. Responsibilities and involvement include market research, strategic brand positioning, brand concept & design direction, creative and content development, architectural visualization, execution of communications on-line, in print, motion, and 3D.

Projects include: Nekupe, a boutique resort in Nicaragua; W Hotel in Turks & Caicos; The Setai Antigua at Pearns Point; Park & Shore, a luxury residential complex in Jersey City; DUO, a mixed-use development in NYC; Copley Tower, a luxury high-rise in Boston, Wasl Gate, a new urban district in Dubai, and currently a residential tower designed by Studio Gang in San Francisco.

Collaborated closely with Creative Director Danny Abelson on concept, design and execution of branding and identity projects, communication strategies, marketing campaigns and more, for a diverse range of clients in art, fashion, retail, and many non-profit and cause related organizations.

Clients include: The Metropolitan Museum of Art, New York Philharmonic, Royal Shakespeare Company, YAI, Physicians for Human Rights, The Oxford Health Alliance, New York Integrated Network, Women for Women International, Guttmacher Institute, New York Center for Children, Highlands Coalition, Satya Jewelry, CIT, IBA and Food Network.

The Abelson Company’s re-branding for YAI, New York State’s largest provider of services for people
with disabilities, turned into a hands-on engagement when Studio YAI (an internal communications
department at the YAI Network) was established as part of the transformation of the agency. Responsible for the implementation of the new communications strategy with a coherent voice and visual style, as well as the roll-out of entire communications for this complex organization which includes eight separate agencies. Projects ranged from strategic CEO level communications, including orchestration and execution of leadership events, to the re-launch of programs and initiatives, conference communications, and fundraising events. All with a wide variety of printed and on-line components, display material, and business collateral.

Design and execution of websites and/or printed collateral for Katherine Jackson, Priscilla Warner, Integrative Healing Arts, Artmed Insight, Atwood Advisors Boutique investors, Meece Media, Eutropics Pharmaceuticals, New Haven Rolfing, The Art of Learning.

Member of the Visual Communications design team. Projects included packaging design, POS materials, direct mail, branding and identity for external clients, as well as promotional materials.

Assisted Dutch graphic designer Irma Boom who specializes in book making.

Assisted Dutch graphic designer Marjo Starink who specializes in typography and book layout.

Design studio specialized in signage and way finding graphics.