Niyati Mehta

20+ years in branding, advertising, packaging, and editorial design

With over two decades of diverse design experience, I have built a career spanning advertising, branding, packaging, and editorial, working with leading global and Indian brands. I began my journey in advertising and branding, crafting identities and packaging for major FMCG clients such as Unilever, PepsiCo, Brooke Bond, and Godrej, where I honed skills in strategic design thinking, consumer insight application, and creating impactful shelf presence.

Transitioning into editorial, I worked extensively with Condé Nast India, designing for Vogue, GQ, and Traveller, where I developed a refined aesthetic sense, a deep understanding of typography, and the art of narrative visual storytelling. My editorial journey also includes working with Elle magazine and leading high-fashion shoots and layouts that balanced brand voice with aspirational editorial design.

Internationally, I have worked with Mojeh Magazine (Dubai), known for its elevated minimalist luxury aesthetic, and Indeva Fashion House (London/India), where I directed brand identities, lookbooks, and campaign art direction to communicate sophisticated, global-ready visuals.

Core Expertise

• Brand identity design & visual strategy

• Packaging design (FMCG, beauty, luxury categories)

• Editorial design & art direction (magazines, digital publications, brand content)

• Campaign design & storytelling

• Creative leadership for integrated design teams

• Cross-cultural design thinking for Indian and international markets

Design Approach

My approach blends strategic insight with aesthetic clarity. Whether working on mass brands or niche luxury publications, I focus on creating visual languages that are timeless yet relevant, emotionally resonant, and anchored in brand purpose. I believe in design that communicates with elegance and impact.

Select Clients & Projects

• Unilever: Packaging & branding projects for Brooke Bond, Knorr, and Dove

• PepsiCo: Packaging and campaign visual design

• Godrej: Brand refresh and packaging initiatives

• Condé Nast: Art direction and design for Vogue, GQ, and Traveller India

• Elle Magazine: Editorial design and brand extensions

• Mojeh Magazine, Dubai: Editorial design and layout direction

• Indeva Fashion House: Brand identity, lookbooks, and campaign art direction