Nichole Fowler
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About
With 25 years of experience in global agencies and on her own, Nichole has cemented her philosophy that to revolutionize brands, you need a dedicated vision driven by curiosity. This vision is supported by a multi-disciplinary approach born from Nichole’s unique background in Graphic Design and a Master’s degree in Depth Psychology.
Honing her creative skills in New York City, Nichole is currently a Los Angeles-based Creative Director and award-winning Graphic Designer. She brings big brand experience and worldwide design expertise to her clients, but it is her passion for inspired communications fused with a love of all things that evoke wonder and spark creative thinking that sets her apart.
Nichole’s enthusiastic hands-on approach has helped some of the world’s leading brands realize their vision through bold, compelling communications and innovative, unexpected strategies.
Nichole has unparalleled experience working on global branding projects for Mercedes-Benz, Volvo, Gallo Wines, and Evian. Additionally, she has developed identities, events, packaging and digital media for a broader range of clients that includes, among others, Hallmark, Sleep Number Stores, Walmart, Universal Studios, Glaxo Smith Kline, Lean Cuisine, Coppertone, Subway, and Stanford University Medicine. -
Education
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Masters of Arts Depth Psychology and Archetypal StudiesPacifica Graduate Institute2016 - 2019Depth Psychology is the field of study that explores how the unconscious aspects of the human experience influence psychological conditions and treatment. It is an interdisciplinary endeavor, drawing on literature, philosophy, mythology, the arts, and critical studies. —www.pacifica.edu
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Bachelor of Fine Art Graphic DesignSchool of Visual Arts1993 - 1996New York City
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Experience
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Principal OwnerJan 2010 - Present (16 years 6 months)I believe that curiosity is what drives, inspires, and enables our creativity. My philosophy embodies an archetypal approach to design and branding. An archetypal approach taps into universal themes and patterns of history and culture understands the value of graphic symbols and the psychological meaning in the symbolism and metaphors they represent. This depth of understanding allows me to make both subtle and grand distinctions in brand building and helping to raise the profile of my clients and their brands.
Born from my backgrounds in both Graphic Design and a Master’s Degree in Depth Psychology,
with the specialization in Jungian and Archetypal Studies. This marriage invites a deeper understanding
of the psychological principles of human behavior and marketing. My experience and multi-dimensional approach enable me in leading teams and understanding client needs. Archetypal Design is a unique way to fuse my symbolic and psychological understanding with my strategic and creative abilities. -
Creative ConsultantJan 2005 - Dec 2013 (8 years 11 months)Design and Art Direction for a number of Prosumer Report Brochures, Infographic Data Design, Tonic Projects, Style Guides, Branding, and New Business pitches for the agency.
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Creative Consultant / Design2010 - 2011 (1 year)Graphic Design and Art Direction
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Art Direction2005 - 2006 (1 year)• Drive creative vision for Walmart in-store seasonal campaigns
• Product development
• Manage team
• Direct photo shoots for national campaigns
• Conduct national store walk-thrus for merchants and marketing -
Design DirectorSep 1996 - Sep 2005 (9 years)• Develop and design strategic brand identities for global clients
• Established and manage agency Design Department
• Design integrated campaigns for large scale graphic installations for new business pitches, retail graphics, packaging, global collateral systems, print campaigns, web and tv graphics
• Manage team, including designers and project managers
• Lead client meetings and presentations
• Design and produce numerous new business pitches
• Accountable for financial profitability and growth of the department
• Design graphics and installations for all agency new business pitches wins include: Select Comfort/Sleep Number Bed, Lantus, Subway, Hallmark Flowers, Universal Studios, Lantus, Subway, French’s
• Design print campaigns for Stouffer’s, Lean Cuisine, Lantus, Ambien, MCI, Intel, Volvo, Evian
• Direct photo shoots for print campaigns, collateral materials, and product launches
• Design the inaugural brand identities for both The Sleep Number Bed and Hallmark Flowers.
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Awards
Creative Business Idea® Awards
Study Abroad - Gerrit Reitveld Academy – Amsterdam, Holland
2013 Addy, Ad Club Judge in San Diego -
Affiliations
AIGA,
Type Directors Club,
C.G. Jung Institute of Los Angeles,
Pacifica Graduate Institute Alumni Association -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@nicholefowler, member since 2009
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