Nicole Beck

I didn’t start in product design. I started as an athlete and an artist.

I grew up playing competitive tennis, where performance, focus, and feedback loops were everything. At the same time, I was always drawing, experimenting, and building things. That combination of performance and creativity still shapes how I approach design.

After earning a Division I tennis scholarship, I found my way into design through typography and architecture classes. I was drawn to the idea that you could create something from your mind that people all over the world could use. That curiosity pulled me into product design, and I’ve been working at the intersection of systems, people, and outcomes ever since.

Over the past 10+ years, I’ve designed products across consumer apps, enterprise platforms, and operational systems used by millions of customers and hundreds of thousands of frontline workers. I do my best work in complex, ambiguous spaces, especially where digital products connect to real-world environments and performance actually matters.

Most recently, I was Product Design Director at IONSPORT, where I helped evolve the IONCOURT app from a scoring tool into a connected sports ecosystem. By reframing the experience around fan engagement while supporting mission-critical workflows, we grew the user base by 50%+ in six months and expanded across mobile, smartwatch, TV, and in-venue experiences.

Before that, I led the UX transformation of Chick-fil-A’s kitchen operations software, used by 250,000+ team members across 2,500+ locations. The redesign improved production speed by 30%, reduced training time by 50%, and lowered errors by 40%, demonstrating how thoughtful design drives real-world performance.

Earlier in my career, I worked across a range of complex systems and industries, including modernizing AT&T’s flagship mobile app, designing financial platforms in highly regulated environments at Morgan Stanley following the E*TRADE acquisition, exploring future-state concepts inside State Farm’s innovation lab, and leading ad product innovation at The Weather Channel across web, mobile, and TV for 200+ global brands, earning OMMA and Smarties awards.

Across all of this, my focus is consistent. I simplify complex systems, align teams around clear outcomes, and design products that drive engagement, growth, and operational performance.

I’m especially interested in roles where product design plays a central role in shaping direction, performance, and outcomes.