Nicole Pettis

Freelance apparel graphic artist for a wholesale vendor who produced graphics for: Mossy Oak, Disney, Hardrock Cafe and Ron Jon Surf Shop. Created graphics based on clients needs and trend report. Had to work within a certain color theme and create graphics accordingly.

Freelance apparel artist for Evy of California. Created multiple apparel graphics and prints for girls(youth and tween) for various clients: Walmart, Target, Amazon, etc.

Senior Lead Artist for a $200 Million Dollar Kohl’s Exclusive Brand. Effectively and efficiently managed and coordinated graphic design direction for all aspects of the brand's apparel from concept to completion. I was the lead artist responsible for growing the brand from $75m a year to $200 million a year. I was able to do this by, researching and developing seasonal trends that pertained to the clothing line and consumer.

My responsibilites included:
• Creating seasonal presentations for leadership to present our themes and
ideas for the season
• Create solid and successful apparel designs that have reached the $1 million-
plus mark many times in sales while staying true to the brand aesthetics.
• Managed 2 Junior artists and the graphic direction of the brand
• Worked as a team with designers, production artists, and product managers
to ensure expectations and deadlines are met.
• Consistently meet the demands and deadlines of a fast-paced industry
• Create innovative techniques and graphics to move the product forward
based on trend

Graphic Design manager for Justice - Just for girls where I managed two junior designers and coordinated apparel graphics for three areas of the store - graphic tees, athleisure and sleepwear. We were a strong team that consistently met expectations with strong designs that were relevant to our customer. We worked closely with the designers to ensure their vision for each season was executed.

Responsibilities Included:
• Create the graphic vision for each season based on trend research while
staying true to the brand aesthetics.
• Managed 2 junior graphic designers
• Created strong and successful apparel designs that had consistent million-
dollar sell-throughs
• Successfully created a new process on how graphic/fashion designers work, which enabled us to be more effective in producing better product
• Establish trusting relationships with designers and product managers

Designer for a large accessory manufacturer/distributor. Conducted trend research to establish product direction. Based on the research, created trend ready, apparel graphics along with packaging for Wal-Mart, Target, Big Lots and Hot Topic’s house brands.