Creative Head - Exhibitions
Feb 2019 - Present (2 years 8 months)
Managed workflow and budget constraint for clients from Government of India and their subsidiary. Led the Exhibition team in concept development and
proactively resolved issues in a timely manner. Managed multiple accounts at a time. Visited job sites for recce and plan the layout of the event. Designed events for government agencies with areas measuring larger than 5000sq. mtrs. Ensure 100% on-time delivery of all projects. Worked to motivate and support exhibition department, resulting in excellent workflow and productivity
Jun 2017 - Dec 2018 (1 year 6 months)
Working closely with Branded Design account managers to meet client briefs specific to Point of Sale. Identifying and suggesting key retail activation requirements. Researching, generating and developing Point of Sale & Point of Purchase ideas. Produce concept presentations and renders for Point of Sale and Point of Purchase Signage and Display using various manufacturing techniques including Corrugated Board, Polypropylene, Foam PVC, Corflute, plastic vacuum forming, injection moulding, metal and timber fabrication, plastic and aluminium extrusion. Creating prototypes using Branded Design’s in-house digital printing and ZUND for creating cardboard prototypes.
Conceptualizer / Designer
Dubai, United Arab Emirates
Apr 2015 - May 2017 (2 years 1 month)
Conceptualizing feasible designing and production solutions based on the briefs from the Clients and the Design Manager. Developing new concepts for mass production. Blending creative concepts with practicality to achieve the best results and hence driving sales for the company.
Jan 2013 - Mar 2015 (2 years 2 months)
Worked with clients to realize creative strategy and direction for developing retail solutions for their products. Actively involved in developing designs for launch of Colgate Visible White and Loreal Kajal Magique for all their in-store requirements. Communicating with clients for designing briefs and providing realistic design solutions. Organized with the production team for prototyping of the units to speed up the approval process.
Apr 2011 - Jan 2013 (1 year 9 months)
Organized the design team with proper briefing and brainstorming sessions which improved the designing level of the company and helped acquiring more clients and sales. Successfully managed team of 5 designers & mentoring junior staff in project development and performance management. Possess a proactive approach towards taking responsibilities and handling problems
May 2007 - Oct 2009 (2 years 5 months)
Collaborated with creative team to develop retail point of purchase designs for marketing initiative. Developed and delivered various design concepts like Floor unit, Countertop display, Retail branding, Shelf in shelf, Launch corner, etc. for premium brands like Asian Paints, Cadbury, Garnier, Sony Playstation, Loreal, Chambor etc. Ability to priorities multiple projects with tight deadlines. Credited with company award for delivering 3D training to teammates which helped the company to improve the designing level and presentation.
Mark Exhibits and Displays Pvt. Ltd. India
Feb 2005 - Dec 2006 (1 year 10 months)
Created exhibition booths under the direction of the Marketing Manager. Produced artwork and line art for exhibition stands for production purpose and also supervised stalls on sites and guided production team during the production phase. Worked with Corporate clients such as Bayer, Crompton Greaves, Lanxess, and Hindustan Platinum. Accompanied the marketing team for creative briefing.