Nate Holley

Copy Lead for the Healthcare division, overseeing 3 accounts that produce branded and unbranded multicultural work for Johnson & Johnson

H4B Freelance Writer (Digital) * Create ads for a variety of clients including PDI Inc., GILEAD, NBC, PARX Casino * Provide high-level copy support to manage the interactive elements of blockbuster brands evoke interaction, New York, NY Senior Copywriter (Digital)

Created banners mobile sites interactive detailers and a range of digital materials to support the prelaunch of TRESIBA for NOVO NORDISK * Presented creative to clients and attend medical/legal reviews to ensure approval

* Lead writer that launched INCIVEK with branded/unbranded projects on a bi-coastal team, including a SLIDESHARE Presentation, a YOUTUBE channel, and an unbranded website * Presented to and attended strategic meetings for clients such as MERCK and VERTEX * Created web strategies, sitemaps and wireframes with developers, information architects * Interviewed and selected 5 interns for the New York office, and managed their training

* Created and developed professional and consumer campaigns for ATRIPLA, REYATAZ, SUSTIVA, BARACLUDE, TYSABRI, and PRISTIQ * Developed innovative executions such as QUE presentations, POA videos, etc. * Wrote copy for brochures, websites, banner ads, radio, print ads etc.

* Conducted CDC and NY State Dept. of Health sponsored intervention programs * Facilitated health workshops on harm reduction, risk rating in different states * Conducted HIV testing and counseling sessions throughout the community

Cult360 * Writing and organizing a vast collection of copy for an unbranded NOVO NORDISK patient support program including completely overhauling and promoting their flagship website * Concepting for beauty and health brands including OTC

● Concept and develop a constant stream of Broadcast TV :60 and :30 spots
● Update and revise brand strategy to prepare for 2 new indications
● Train, support, and mentor a new team of writers
● Navigate and manage a complex manuscript creation and MLR submission process
● Develop and oversee an interconnected social media campaign to amplify the brand voice