Joy Anderson

Initial evaluation of existing website where needs were established and a rough wireframe was created.
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Researched the competition's websites to get a feel for what the industry standards are and who the audience is.
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Found some good examples of page layouts and navigation to assist in the initial layout of the homepage.
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Researched multiple options for product pages.
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Established needs for product lifestyle photography and devised scenarios that fit the Gaggle personas.
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Setup a timeline, shotlist, and a schedule of product for the photo shoot.
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Curated photographer's proofs for post. Final selection for website photography was made.
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Prototyped all of the pages in XD including the various responsive breakpoints. Setup carousels to demonstrate functionality to stake holders.