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Senior Art Director | Crafting Compelling Visual Stories

Joy Anderson

Cleveland, OH
Available Now
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  • About
  • About

    With over twelve years of experience in graphic design and art direction, I am passionate about creating compelling and distinctive visual identities for brands that resonate with their customers and values. As the Senior Art Director at Ghurka, a heritage brand of luxury leather goods, I lead the design team in developing and executing the branding, marketing, and e-commerce strategies that showcase the craftsmanship, quality, and story of the products. I also collaborate with the product development and merchandising teams to ensure the design aesthetic and vision are consistent across all channels and platforms. Prior to joining Ghurka, I was the Senior Art Director at Foundations Worldwide, Inc, where I managed the design and production of print and digital materials for the global leader in educational furniture and equipment. I also worked as a Senior Graphic Designer at JONES DAY®, one of the world's largest law firms, where I designed and delivered high-impact presentations, proposals, and publications for a variety of legal services and practices. I have extensive skills in Illustrator, Photoshop, and InDesign, as well as a keen eye for typography, color, and layout. I am always eager to learn new techniques, tools, and trends in the design industry, and to challenge myself to produce innovative and engaging solutions that meet the needs and goals of the clients and the organization. I am driven by the mission of creating beautiful and functional designs that inspire, inform, and delight.

  • Education
    • BA Graphic Design
      Southern New Hampshire University
      2024 - Currently Enrolled
    • AA Graphic Design
      Virginia Marti College of Art and Design
      2012
  • Experience
    • Senior Art Director
      Ghurka
      Cleveland, OH
      Oct 2022 - Oct 2024 (2 years)
      • Collaborated with cross-functional teams (marketing, product, and sales) to develop cohesive brand identities and collateral for new product launches for D2C and B2B.
      • Achieved a 95% client satisfaction rate by consistently delivering high-quality design solutions within tight deadlines.
      • Developed a digital asset management system that improved collaboration and reduced revision cycles by 25%.
      • Expanded client portfolio by 20% through innovative pitch presentations and strong creative proposals.
      • Collaborated with marketing teams to design personalized email campaigns for segmented audiences, resulting in increased click-through rates.
      • Led the redesign of the company’s email marketing templates, improving user experience and reinforcing brand identity.
    • Senior Art Director
      Foundations Worldwide, Inc.
      Medina, OH
      Jan 2021 - Oct 2022 (1 year 9 months)
      • Led a talented team of designers, fostering a collaborative environment that encouraged creative innovation on projects, resulting in a 50% increase in customer outreach.
      • Presented design concepts and marketing strategies to senior leadership and stakeholders, effectively communicating the rationale behind creative decisions and securing buy-in.
      • Worked seamlessly with product development teams to integrate design aesthetics that prioritize safety, functionality, and cost efficiency, leading to significant improvements in product appeal and a 15% increase in customer satisfaction.
    • Senior Graphic Designer
      Jones Day
      Apr 2017 - Jan 2021 (3 years 9 months)
      • Played a pivotal role in rebranding initiatives that elevated the firm’s market presence and reputation.
      • Developed and designed engaging marketing materials, including brochures, newsletters, and digital content, tailored specifically for legal services and client outreach.
      • Collaborated with attorneys to create visually compelling presentations and proposals that effectively communicated complex legal matters.
    • Art Director
      Stern Advertising
      Cleveland, OH
      Aug 2012 - Oct 2016 (4 years 2 months)
      • Conceptualized and designed visual assets for various media formats, including print, digital, social media, and television, ensuring a cohesive visual identity across all platforms.
      • Partnered with cross-functional teams, including copywriters, strategists, and account managers, to create compelling campaigns that resonate with target audiences.
  • Industries
    • Advertising
    • Luxury Goods
    • Retail
  • Skills
    • Advertising
    • Art Direction
    • Branding & Corporate Identity
    • Creative Direction
    • E-Commerce
    • Illustration
    • Illustrator
    • InDesign
    • Photoshop
    • Web Design
  • Elsewhere on the Web
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  • On Coroflot
    @nojoydesign, member since 2012
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