Creative guy doing double duty as art director and copywriter (as well as pitching in with the occasional illustration). Over 20 years of experience - working independently and also as a team-member and team-leader on projects requiring communication through print, television, below-the-line collateral, packaging, branding, in-house publishing, environmental graphics and online media for well-known clients in India and the Middle East.
• Design and development of through-the-line communication material for the retail and service sectors (hypermarkets, supermarkets and other retail outlets, banks, travel-related services).
• Research, copywriting and content writing.
• Hand-drawn and digital illustration using Adobe Illustrator and Photoshop (CS3).
Extensive experience in the design and development of through-the-line communication for value-fashion brands as well as the retailing and services sector (hypermarkets, other retail outlets, banks and travel-related services).
Awards from the Bangalore Ad Club, the Bombay Ad Club, AAREN and RAPA for work on
• Titan Watches (Instore Promotion)
• McDowell Ltd. (Outdoor Advertising)
• Mumbai Traffic Police (Outdoor Advertising)
• Rin Detergent (Television Commercial)