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Freelance Footwear Designer - Fashion Designer

Natalia Schuj

Capital Federal, Buenos Aires, Argentina
Available Now
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  • About
  • About

    I am looking for new projects to collaborate with! Interested in creating valuable design solutions for footwear / textile / soft goods products.

    My specialties are:

    *Trends analysis for specific market/product range: color, materials, graphics and morphology. Trend boards.

    *Market analysis for product range

    *Mood board/concept board for defining design directions

    *Footwear design / Textile designs

    *Concept and Design sketches/drawings

    *Product colourways/materials variations

    *Specs / tech packs, including all specifications needed for developing a product, according to the design: upper and shoe construction, materials, prints, textile patterns, knitted upper designs, graphics for sublimation, vector files for laser cut, embroideries, appliques, hardwear/jewellery for shoes, laces, insoles...

    *Soles Design

    *Footwear pattern making, physical or digital.

    *Graphic design: hang tags, labels, packaging, catalogue.

    *Images editing/retouch: change colors, textures, materials, cut background, add logos to products, etc.

    *3D modeling and renderings.

    I like to keep this thought in mind: Designers imagine things that don’t yet exist, and then they build them, and then the world changes. (From Bill Burnett and Dave Evans book: Designing your life.)

    I’m a fashion Designer, specialized in Footwear. And expanded my formation with a postgraduate in Design and Project Management, both degrees from the University of Buenos Aires.

    I have 15 years experience in giving design and developments solutions for Footwear and related products. Thinking always about the best outcome of matching the needs of the end user and the company/project. I have worked mostly for sports/active and casual market, for the whole range of kids, men and women. Creating designs which aim to better fit the identity and product needs for each brand and product range.

  • Education
    • Postgraduate in Strategic Design Management. Project Management.
      University of Buenos Aires
      2007 - 2007
    • Seminar in athletic footwear design .
      FADU, UBA/ INTI Convention.
      2005 - 2006
    • Seminar in footwear design .
      CEFOTECA, INTI. PRODISEÑO Program.
      2004 - 2004
    • Fashion Design .
      University of Buenos Aires
      1998 - 2002
  • Experience
    • Footwear Designer / Fashion Designer
      Freelance
      Argentina
      May 2012 - Present (14 years 1 month)
      *Pira/Gowell: Design and consulting for the footwear collections, for women pvc injected shoes. Product design: pattern making, colourways, materials research and selection, prints design, high frequency designs, textile design, knitted upper design, labels, insoles. Collaboration for the catalog production.

      *Runset S.A.: Product developments and corrections tech packs, for China manufacturing. Samples development follow-up with chinese supplier. Photoshop retouch for colourways and materials variations.

      *Grupo Kalel: Full Product design (upper, midsole, sole) and new logo placements for 3 products, for Hockey range, designed according to market research and specific needs for each category. Design for sole bottom. Product tech packs for sample orders and corrections for China development. Image retouch for showing colourways and materials options. Collaboration with around 100 products.

      *Maprin S.A.: Trends asessment for their PU laminates products, and collaboration in defining their products portfolio (textures and colours) based on these trends.

      *Flouter S.A.: Collection and Product Design for leather dress and casual belts for men. Asessment in trends, materials, leathers, buckles and hardware selection. Samples development follow-up in factory. Also made their internal product catalogs.
    • Teaching in Footwear Design. @ Barretto Chair.
      University of Buenos Aires. Faculty of Arquitecture, Design and Urbanism.
      San Nicolás, Argentina
      Jan 2003 - Dec 2014 (11 years 11 months)
      Beggining as assistant and later being professor, I could help the students in learning the whole process of design, from the analysis of the users and ideation, through the designs proposals and defining technical specifications, assisting in pattern making of their designs on shoelasts, ending with their first prototype.
    • Footwear Product Design Manager
      Claden S.A.
      Argentina
      Oct 2005 - May 2012 (6 years 7 months)
      Footwear Product Design and Development for LA Gear, Avia and Nevados brands, for Men/Women/Kids. Followed developments in Argentina, Brazil and China. Travelled for materials, trends and components sourcing. Started as Designer for LA Gear brand alone for 2 years, then was in charge of Product Management/Development for the whole LA Gear collection for another 2 years, and ended in charge of Product Management/Development for the 3 brands for 2 1/2 years.
  • Awards

    -

  • Affiliations

    -

  • Industries
    • Apparel
    • Footwear
    • Soft Goods
  • Skills
    • CAD Design
    • Fabrication
    • Fashion Design
    • Photoshop
    • Print Design
    • Product Design
    • Product Development
    • Rhinoceros
    • Textile Design
    • Trend Research
  • On Coroflot
    @nschuj, member since 2007
    • Following 18
    • Followers 14
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